Antony Arkel Closes on Record Breaking Sale for Client and Major Developer Zachary Vella of Vella Group.

A successful sale of the commercial property 650-700 PCH to The Vella Group after fierce negations against competing bidders.

 

BEVERLY HILLS, Calif (July 23, 2019)-Zachary Vella, company Founder and Principal of The Vella Group recently closed on 650-700 PCH. Part of extended negotiations, the bidding process was fierce.  About 160 potential buyers showed interest and 60 toured the site.  Finally, the bid was won by Rodeo Realty’s Antony Arkel who represented Vella on the sale. This will be the second major development purchase by Vella who just last month closed escrow on 737 Lairport Street, an adjacent property which comes with a railroad spur that runs from street to street , Maple to Mariposa.  The business park is the newest addition Vella Group’s remarkable portfolio of development projects nationwide.

650-700 Pacific Coast Highway is 200,200 SF of corporate office located in the heart of El Segundo.  The property was purchased for $50,800,000. Creative office in El Segundo is in high demand and envisioning a business park/creative campus is the ultimate in development.  650’s high visibility makes this purchase an ideal location for campuses that offer amenities which appeal to the senses.  The evolution of this type of development is changing rapidly and tenants needs are evolving.  The small town of El Segundo has seen a recent influx in new business deals which has become a choice destination for aerospace and technology. Considered the aerospace capital of the world, El Segundo is also home to major brands like Mattel, AT&T and Chevron among other Fortune 500 companies.

Zachary Vella is no stranger to buzz-worthy listings having made regular appearances on Million Dollar Listing and an established presence in both the New York and Los Angeles Real Estate Market.

The developer is currently at the helm of more than a few large scale LA-based projects.  With completion scheduled for late 2019, the new corporate headquarters Amazon’s “Ring, Inc.” will be Vella Group’s latest delivery.  Designed by M-Rad Architects, the 80,000 square foot office space which will be home to over 600 employees, giving the area a shot of adrenalin.

Next up is the 670 Mesquit Project, a 1.8 million square foot development breaking ground in the Arts District along the LA River. The mixed use development will be designed by Starchitect Bjarke Ingels of BIG with construction set to commence in 2020. The Vella Group will also serve as lead developer for two upcoming West Hollywood projects. The group has tapped MAD Architects to design the city’s newest architectural showcase, a mixed use hotel and residential project presiding over Barneys Beanery.

 

The secondary WEHO development led by The Vella Group, will be the long awaited Arts Club. The property was referred to as “an exceptionally good project for the Sunset Strip and will set in motion a lot of new and exciting adventures up there” by West Hollywood City Mayor John D’Amico. A British members-only club backed in part by Gwyneth Paltrow received the go ahead to break ground from the West Hollywood City Council in early March of 2019. The Gensler designed private club will bring office space, restaurants, retail and a public art gallery to the heart of Sunset Boulevard.

These upcoming developments along with future planned ones will add to the LA skyline through innovative and state-of-the-art driven projects helmed by leaders in architectural design.

Antony Arkel of Rodeo Realty Beverly Hills and AA Advisory represented Vella for the purchase. Antony continues to showcase his impressive reach in the industry for both commercial and residential properties. His dedication to his clients is evident in his continued demand as the agent of choice on high-profile deals in the varying sectors of the real estate market.

About The Vella Group

VE Equities LLC is a full-service real estate company with capabilities in investment, finance, asset management and construction. Based in Manhattan, the firm focuses on acquiring and developing high-end residential condominiums, rental apartment buildings, and commercial and retail properties primarily in New York and California. Our portfolio is characterized by quality, design integrity and attention to detail.

For more information regarding the Railroad Spur Purchase and The Vella Groups upcoming projects, please visit: http://www.vellagroup.com/companies/4-contact.

About AA Advisory

The word “Deal-maker” aptly describes Antony Arkel and when you need one to structure your real estate transaction, the Antony Arkel Advisory consists of a team of licensed associates with over 50 years of combined real estate experience.

The team ceaselessly shoulders the necessary disciplines in strategically marketing and negotiating the sale with a local and international eye. Whether it’s an acquisition or disposition, the Advisory demonstrates high level skill-sets in negotiating, comprehensive vehicle advertising, “Pull” marketing, digital streaming and contract language to capture an expeditious close.

“We make lifelong friendships and hold ourselves accountable to the highest standards of our affirmative fiduciary obligation with the highest reputation of integrity “, says Antony. ” Based on our professional status, we have a duty to advise and counsel our principals so they can make a wise, informed, intelligent decision in a Real Estate transaction whether it be to sell, lease, or exchange.” A veritable force among his peers, Arkel is known as a tactical negotiator with a penchant for achieving results when others don’t.

Primary Affiliate Dimensions: Residential/Architectural, Corporate Office + Multi-Use, Flexible Space, Industrial, Vacant Land dispositions, acquisitions and development.

https://www.antonyarkel.com/

About Rodeo Realty®

Rodeo Realty is a residential real estate firm that has more than 1,200 licensed agents and brokers and 12 offices throughout Los Angeles and Ventura counties. Rodeo Realty® services various markets in Southern California, including luxury real estate markets. The company’s celebrity and other multi-million dollar listings are regularly featured in the news through several television networks, online sites and publications.

Operated under the direction and vision of a single owner, Rodeo Realty stands today as one of the largest independent real estate companies in the nation, while still maintaining the friendly approach of the neighborhood REALTOR®. As the largest independent real estate brokerage headquartered in Beverly Hills and operating throughout the Los Angeles area, with the highest sales volume, Rodeo Realty has the resources to provide the best tools in the industry to deliver the very best results.

PHOTOS AVAILABLE UPON REQUEST

Rodeo Realty’s mark and logo are trademarks of Rodeo Realty®. All Rights Reserved.


For media inquiries regarding Rodeo Realty and its affiliated agents, please contact:

Samira Murphy

Publicist

Rodeo Realty

(310) 471-2600

mediarelations@rodeore.com

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The Best Weekend Cruises Out of SoCal

With the weekend in full swing and summer trailblazing through, what are you doing with you time off? There are so many options throughout L.A. but sometime a quick getaway is the best planned route. Skip your usual destinations and try something different for your weekend away. Since we live so close to the sea why not try a weekend cruise. Our selection of ships setting sail from our coast will be just the type of self-care time you need without the 12-hour flight. Read on for the best cruises out of SoCal.

Bon Voyage Angeleno’s!

4 DAY Baja Mexico CRUISE
Via: Carnival Cruise Line-Inspiration

LEAVING: Los Angeles

VISITING: Catalina Island and Ensenada

Enjoy this weekend trip south of the border to Catalina Island and Baja Mexico. With an extra day set aside just for cruising and the best sips, bites and sites Carnival has to offer, fun would be an understatement.

3 DAY BAJA MEXICO CRUISE
Via: Carnival Cruise Line-Imagination

LEAVING: Los Angeles

VISITING: Ensenada
Similar to the 4 Day cruise, this trip has all the same fun with just one less day and stop. If you are crunched for time and just need a weekend away without the extra day, a 3 day trip down to Ensenada will do the trick.
3 day pacific coastal CRUISE

Via: Royal Princess Cruise Line

LEAVING: Long

From its breathtaking piazza-style Atrium to the dramatic views from the glass-floored SeaWalk®, Royal Princess is sure to delight. This cruise sets sail from Los Angeles and docks ship in the beautiful city of Vancouver, British Columbia.

Cruise by the Hour

Via: Tiki Mermaid
LEAVING: Marina Del Rey
Needing just the day to get away? You wont need to pack much with Tiki Mermaid Exotic Yacht Charters. Offering a luxury yacht by the hour, their under 25 people package includes food and drinks (pricing varies). Spend a few hours cruising around the harbor while enjoying delectable bites and hand crafted drinks.

Weekend Events: July 26-28

Can we just speak on behalf of everyone that summer is breezing by way too fast?! With July pretty much over and August ramping up what are you doing with your time out in the sun? Don’t miss the best that this city has to offer this season. Read our weekend round-up of fun events throughout town and make the most of your summer daze!!

Friday, July 26

 Long Beach Crawfish Festival 

Location: Rainbow Lagoon, Long Beach

Head down to the Rainbow Lagoon July 26 – 28 for a crustacean-centric, weekend-long celebration. Dig in, while chefs prepare true, Louisiana-style crawfish along with other cajun delicacies. Festival highlights include the Second Line Dancing Parade, live entertainment, a Karaoke Lounge with a live band, and of course, crawfish prepared Louisiana style in the world’s largest crawfish pots.

Click here for more info.

Summer Nights in the Garden 

Location: Natural History Museum

Enjoy this fun summer fete as it returns to the Natural History Museum this weekend. Sip garden-inspired cocktails, listen to live music, take garden tours and more. Tickets are free to this series and can be obtained online.

Click here for more info.

Blitzen’s Holiday Pop-up

Location: Here and Now, DTLA

It’s Christmas in July at Here and Now as they transform their DTLA bar into Blitzen’s a winter holiday themed pop-up. Holiday cheer will be spread from July 23 through July 28. Transport yourself to the North Pole thanks to a snow machine, festive entertainment and a selection of yuletide and Hanukkah themed food plus cheerful punny cocktails.

Click here for more info.

Saturday, July 27

 The 2019 Long Beach Dragon Boat Festival 

Location: Marine Stadium, Long Beach

Head to LB’s Marine Stadium for two days of excitement by the water. This nautical day of fun will feature one of the largest dragon boat competitions in California. An extra plus will be Chinese traditional art demonstrations, Chinese Acrobats, martial arts performances and more.

Click here for more info.

24th Annual Central Avenue Jazz Festival

Location: Central Avenue

This Jazz fest celebrates the legacy of the Historic Central Avenue through a two-day event. The festival will feature three musical stages, food offerings, and art. The event takes place along Central Avenue between MLK Blvd. and Vernon.

Click here for more info.

Camp Fangoria 

Location: Montalbán Theatre, Hollywood

is a ten-hour-long event screening 80s horror classics at the Montalbán Theatre in Hollywood. The all most all nighter will include Q&As from special guests, a live podcast, DJ sets, horror trivia, Nintendo gaming tournaments, horror-camp photo-booth plus access to rooftop where there’s more surprises. The Alone Experience will also be there offering a “site-specific, fully immersive and existential experience” inside the historic theater.

Click here for more info.

Sunday, July 28

Peruvian Fest Los Angeles 

Location: Plaza de la Raza

Celebrate Peruvian Independence Day with a fun filled daytime festival. The event will feature all facets of Peruvian culture like food, traditional drinks, as well as Peruvian music and dance.

Click here for more info.

Bacchus Uncorked: Wine and the Senses

Location: The Getty Villa

The Getty Villa’s Bacchus Uncorked series returns with engaging programs focused on art, wine and culture in the ancient world. This Sunday they’ll host Bacchus Uncorked: Wine and the Senses a talk and wine tasting that bridges ancient philosophy and modern neuroscience.

Click here for more info.

Smorgasburg L.A.-3rd Annual Ice Cream Alley

Location: DTLA

Smorgasburg LA’s 3rd Annual Ice Cream Alley returns bigger and better than ever. Enjoy awesome scoop vendors, one-of-a-kind collaborations, plus its own dedicated beer garden with extended hours until 6 p.m.! Happening every Sunday through September 1.

Click here for more info.

10 Rules to Keep in Mind When Decorating a Living Room

When it comes to your home, the style of is all about you. And when it comes to the living room, it has stood the test of time in being your sanctuary. It’s where you entertain guest, binge watch Netflix and enjoy time with family and friends. So before you give it the full make-over it is important to remember these 10 tips!

Designer Celily Mendell’s home in Alamo, California near San Francisco.
  1. Focus on focal point: When rearranging a room, it is helpful to find the room’s natural focal point and center the room around this main feature. Typically, this is the first area that is noticing upon entering a room.

    Designer Celily Mendell’s home in Alamo, California near San Francisco.
  2. Create a center: In most homes, the coffee table’s placement marks the center of the living room. For larger rooms, try spacing out your furniture to incorporate multiple center points.
  3. Make it functional: Your living room layout should always have a functional furniture arrangement. A great way to start is to decide how the room will be used, overall style and number of pieces you will need.
  4. Select scaled pieces: Selecting pieces differing in size and height will create a well-balanced atmosphere. Arrange the scaled items, beginning with the largest, around the main furniture.
  5. Add dimension: Creating depth to your living room is the final step when arranging your living room. Make sure each piece is at centered and at eye level when you hang them on your walls.
  6. Incorporate lighting: It’s important to layer light sources when creating a brighter atmosphere in your living room. Arranging furniture around your windows is a simple way to achieve this goal because the natural sunlight pours in.
  7. Add an area rug: When selecting a rug for your living room, it is helpful to choose one that’ll complement your color scheme, furniture and size of the room. A good way to measure the length of your rug no more than 6-12 inches away from the walls.
  8. Mix and match: Playing around with different colors, patterns and textures is a great way to personalize your living room. Adding an accent chair to a room of color and pattern is a way to add more style that’s not overwhelming.
  9. Create symmetry: Achieve a symmetrical space by arranging furniture on opposing sides. With the coffee table serving as your center point, it is easy to create a well-balanced living room.
  10. Think about traffic: Consider how many people you will be entering and using this space before you arrange your living room. Choosing the right furniture to accommodate any issues regarding traffic flow.

LA Eats: Best Rooftop Bars in L.A.

The scene is set and the time is summer. With so many dining options throughout L.A. why not take in a little skyline with your go-to drink? We’ve gone through LA’s array of rooftop bars and rounded up our picks. Read on for the best rooftop bar’s in town and enjoy your sips along with some sites!

E.P. L.P. Rooftop Bar 

Location: 603 N. La Cienega Blvd., West Hollywood, CA 90069

L.P. rooftop bar is one of the largest format roof decks in Los Angeles that serves hand-crafted cocktails and Asian inspired street food. This is the place to bring your family and friends to enjoy spectacular views of the Sunset Strip and Hollywood Hills.

Elephante

Location: 1332 2nd, Santa Monica, CA 90401

This indoor-outdoor space feels like the perfect living room that features design pieces from Northern Africa and Southern Italy. With their all-day rooftop restaurant and bar which serves seasonal cocktails, Elephante is the perfect location for brunch, lunch or dinner!

Spire 73

Location: 900 Wilshire Blvd., Los Angeles, CA 90017, 73rd Floor

The tallest open-air bar in the Western Hemisphere is located atop the InterContinental Los Angeles Downtown’s seventy-third floor. With breathtaking views of the entire city, signature cocktails and chic designs, Spire 73 provides the ultimate experience.

Moonshadows

Location: 20356 Pacific Coast Hwy, Los Angeles, CA 90265

Breathe in the aroma of salty, ocean air with enjoying panoramic Pacific views and signature dishes with Italian, American and Asian fusion influences. Moonshadows is located right on the Malibu beach providing the ultimate casual dining setting.

The Standard Downtown L.A. 

Location: 550 South Flower 6th, Los Angeles, CA 90071

This spacious deck feels more like a veranda around the building because it wraps around the center core of the hotel tower. In addition to the stunning, panoramic views of Downtown Los Angeles, The Standard rooftop consists of a dance floor, colorful furniture, waterbed pods, a heated pool and more to provide the ultimate experience!

Perch LA

Location: 448 S. Hill St. 13th Floor, Los Angeles, CA 90013

With patterned tile floors, decorative lights and a dead-on view of the Central Library, the ambiance at Perch LA is unique at every turn. This French-inspired rooftop bistro offers indoor and outdoor dining experiences, fireplaces and pits and lounge seating to enjoy skyline views!

Mama Shelter 

Location: 6500 Selma Ave., Los Angeles, CA 90028

The bright and colorful décor at Mama Shelter Los Angeles provides a fun atmosphere for friends and family! This Hollywood hotel offers rustic, home-cooked comfort food along with signature cocktails and Mama’s own mule bar.

Broken Shaker

 

Location: 416 W. 8th, Los Angeles, CA 90014

Located in the heart of Downtown LA, Broken Shaker is one of the most celebrated cocktail bars in America. There is an effortlessly casual aesthetic that consists of vintage furniture and colorful art and décor that surrounds the heated pool.

Margot 

Location: 8820 Washington Blvd., Culver City, CA 90232

This Culver City restaurant located atop Culver City’s PLATFORM just might be the coolest new rooftop in Los Angeles. With a massive patio of the indoor-outdoor space, Margot provides the ultimate experience with weekly jazz nights, Mediterranean inspired menu and up to 200 wine options.

Upstairs

Location: 929 S. Broadway, Los Angeles, CA 90015

Perched atop the Ace Hotel is a Moroccan oasis with an eclectic, welcoming atmosphere. You will be more than pleased with the attentive waitstaff, live DJ, city views and more at Upstairs!

Out & About: The Best Rooftop Pools in L.A.

It is halfway through summer. The temperature have hit peak perfect L.A. and all thats left to do is enjoy the season. Rather than head to you typical spots, why not elevate your daytime reprieve? Check out our list of the best rooftop pools throughout L.A. and have some fun in the summer sun!

The Standard Downtown LA

Location: 550 S. Flower St., Los Angeles 90071

Located in the heart of downtown Los Angeles, The Standard, hosts a summer rooftop pool party, popular with the downtown cool kids. The stunning views of downtown LA and the summertime chill vibes bring an ambiance of playfulness with sophistication.

WET Deck – W Hollywood

Location: 6250 Hollywood Blvd., Hollywood 90028

High above the iconic intersection of Hollywood and Vine, at the W Hollywood is a laid-back scene, complete with your own lounge chair or private luxury cabana. During summer weekends, WET Deck is a high-energy adult environment. Splash Night Fridays is an exclusive and unique rooftop pool party with two full bars and feature A-List DJs. WET Deck is open to the public with a door charge and the pool will be open the whole night.  Every Friday until September 9 from 9 p.m. – 2 a.m.

The Sundeck – Andaz West Hollywood

Location: 8401 Sunset Blvd., West Hollywood 90069

Once a landmark West Hollywood hotel, famous for its rock ‘n roll parties hosted by celebrities like The Rolling Stones, The Who and Led Zeppelin, is now a 239-room hotel with spectacular views of the Hollywood Hills. The Sundeck, the rooftop oasis features weekend DJs and VIP bottle service. Hotel guests can soak up the California sun, grab a table or chaise around the sparkling pool and enjoy views of the city at sunset.

The London-West Hollywood at Beverly Hills

Location: 1020 N. San Vicente Blvd., West Hollywood 90069

The London West Hollywood, garden-inspired rooftop pool deck offers private cabanas, a separate fire pit, as well as cocktails and light bites. The pool offers sweeping panoramic views of West Hollywood except it is only open to hotel guests, but locals can experience the scene by renting a poolside cabana for the day.The London just unveiled its summer rooftop programming, the series includes Ice Cream Sundays serving up exotic flavors, Tuesday Crystal Cocktails featuring drinks inspired by different stones, and live music Wednesdays.

Skybar – Mondrian Los Angeles

Location: 8440 Sunset Blvd., West Hollywood 90069

The Mondrian’s pool boasts views of L.A. that few hotels can match. The gorgeous pool and the beats provided by the famed Skybar brings a sophistication to the Mondrian’s sky-high layout. Their summer series XIV Summer Sessions on Sunday’s has become a ritual for the elite city-dwellers. XIV Summer Sessions happens every Sunday from 2-10pm until September.

The Hotel Wilshire

Location: 6317 Wilshire Blvd., Los Angeles 90048

The sleek and modern terrace with private cabanas at the rooftop pool at Hotel Wilshire is a destination in itself. Because of the panoramic views of the city, you can take a selfie with the iconic Hollywood Sign.

Enjoy American comfort food and creative cocktails from The Roof on Wilshire. The comfortable seating and the intimate fire pits create a warm atmosphere to kick it with friends.

Montage Beverly Hills

Location: 225 N. Canon Dr., Beverly Hills 90210

Guests of the Montage Beverly Hills can enjoy access to this rooftop oasis, complete with a saline swimming pool and whirlpool. The Rooftop Grill and lush landscaping are set against the backdrop of panoramic views of the Beverly Hills cityscape and the Hollywood hills. Private cabanas feature flat screen TVs, magazines, complimentary wifi, a fresh fruit bowl, drinks, and appetizers from The Rooftop Grill.

Dream Hollywood

Location: 6417 Selma Ave., Los Angeles, CA 90028

Hollywood’s new hotel, Dream Hollywood has finally opened its doors and has already established itself as the “it” pool. Held atop the hotel’s 11,000 square foot rooftop, at The Highlight Room, the pool boasts priceless views of the LA skyline and offers guests luxurious private cabanas so they can sit back while enjoying a light menu and handcrafted refreshments. The hotel hosts pool parties all weekend long featuring guest DJ sets, a high energy pool party with club vibes, featuring world renowned talent.