Being an Amazon Prime member has its perks all year long, but there’s one day in particular when it pays big time to be a subscriber. We’re of course referring to Amazon Prime Day, when the e-commerce behemoth unleashes hundreds of thousands of crazy-good discounts on everything from gadgets to gift cards — well beyond the scope of deals it offers on Black Friday or Cyber Monday.
Prime Day 2018 will be a bit different than in years past in that it will actually last for a day and half. Things will kick off on Monday, July 16 at 3pm ET and continue all day Tuesday, July 17, though they’ve decided to get a slightly early start and are already rolling out some great deals in the days leading up to the big event. So, to ensure you scoop up all the best possible loot, we’ve assembled this handy Prime Day, errr, primer.