Rodeo Realty's Beverly Hills agent Peter Maurice mentioned in The Hollywood Reporter


The Hollywood Reporter recently came out with an article, “Hollywood’s Newest Home Trend: Safe Rooms.”

According to THR, a glance at luxury real estate listings reveals that there’s an increasing demand for safe rooms—particularly high-end designs with luxurious interior design details and amenities.

Mentioned in the article is Rodeo Realty’s Beverly Hills Estates Director, Peter Maurice. A quote by him is emphasized in the story and used as a pull quote—attracting attention and drawing the reader into the piece.

“Safe rooms have become an important luxury ‘checklist’ item for high-end sales and more common request in the past five years,” said Maurice.

Creative Home Engineering uses bookcases or mirrors as entries to converted home theaters, master suites or wine rooms.

Many celebrities are said to have secret entries in their homes—A-listers from Lady Gaga to the Beckhams boast the feature. Mark Zuckerberg reportedly is building a stand-alone safe room inside his Palo Alto compound. L.A. Clippers’ DeAndre Jordan has one with thumbprint entry in the Pacific Palisades home he listed on the market this year. Sandra Bullock, Madonna, Jennifer Lopez and Selena Gomez also have a safe room.

With safety and security a persistent concern across the country, some builders of safe rooms are seeing a boom in sales.

Tom Gaffney, president of Gaffco Ballistics, tells THR that his company has installed safe rooms in New York and Los Angeles for celebrity residences that start at $250,000.

“Our clients tend to have a higher sense of the lack of security in the world today.”

According to THR, Nick Paster of American Saferoom Door Co., said home theaters, master suites and cigar and wine rooms are most preferred for safe-room conversions.

To read the THR article on safe rooms, click HERE.

The article is scheduled to be published in The Hollywood Reporter’s magazine and should appear in the next issue, which is expected to come out October 12.

Rodeo Realty in Haute Residence article

The biggest names in luxury real estate came together last week for Haute Residence’s third annual Los Angeles Real Estate Summit.

Haute Residence wrote an article on the event and also summarized the summit in a one-minute video — which included Rodeo Realty President Syd Leibovitch and Beverly Hills agent Ben Bacal.

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This year’s summit started with the all-female “Power Women” panel, which included Cindy Ambuehl, Paula Ansara-Wilhem, Sally Forster Jones, Linda May, Jade Mills, and Tami Pardee. The women discussed the impact of gender and digital marketing in today’s real estate market.

“Power Women” Panel: (from left to right) Cindy Ambuehl, Paula Ansara-Wilhem, Sally Forster Jones, Linda May, Jade Mills, Suzanne Perkins, and Tami Pardee

The second panel, “SoCal Power Broker”, included Stephen Kotler, Myra Nourmand, Kurt Rappaport, Billy Rose, Stan Richman, Frank Symons and Leibovitch.

The article mentions Leibovitch “offering some simple, yet effective advice” at Thursday’s event.

“Do what you’re comfortable with,” Leibovitch stated.

“SoCal Power Brokers” Panel: (from left to right) Stephen Kotler, Syd Leibovoitch, Myra Nourmand, Kurt Rappaport, Billy Rose, Stan Richman, and Frank Symons

The summit concluded with the “$100 Million Club” panel, which featured Josh and Matt Altman, Ben Bacal of Rodeo Realty, Aaron Kirman, Joyce Rey, Randy Solakian, and Branden and Rayni Williams.

“$100 Million Club” Panel: (from left to right) Josh Altman, Ben Bacal, Aaron Kirman, Joyce Rey, Randy Solakian, and Branden and Rayni Williams

Seth Semilof, co-founder and publisher of luxury publications Haute Living, Haute Residence, and Haute Time, and Timothy Lappen, Esq., founder and chairman of Luxury Home Group, a real estate legal group, moderated this year’s summit.

To read the entire article on Haute Residence’s third annual Los Angeles Real Estate Summit, click HERE