Rodeo Realty Agent Joe Goldin Quoted In WSJ Article On Candy Cane Lane

MN-AE705_CANDYC_G_20131219142609Have you ever heard the term “Candy Cane Lane” in a listing description? It refers to the streets that go all out with the lights and decor during the Christmas season, turning a neighborhood into a magical, must-visit destination. This year with Christmas light overload even hitting primetime with ABC’s  “Great Christmas Light Flight” it seems that decorations are bigger, bolder, and better than ever. The Wall Street Journal reports that roughly 100 homes on the market in the U.S. promoted their Candy Cane Lane status in listing descriptions in the past three years.

One of the most famous Candy Cane Lanes is in Woodland Hills in a four-street area so popular that it attracts visitors from all over Los Angeles who crank up the Christmas carols and come by to see (and photograph) the famous lights. Earlier this year, Joe Goldin, a real-estate agent at Rodeo Realty in Encino, Calif., sold a Candy Cane Lane property for $700,000. Joe didn’t put Candy Cane Lane in the listing. He didn’t need to. “Everyone knows about it,” he told the WSJ’s Sanette Tanaka.