Join Rodeo Realty this weekend for BBQ & ALS Challenge fundraiser


Rodeo Realty Philanthropy(September 12, 2014)- Please come and support a cause dear to the hearts of Rodeo Realty in remembrance of one of Rodeo Realty’s first agents to join the company who lost his battle to ALS, Jeff Weinstein. We are challenging everyone to join in to help raise awareness and fund continued research for the ALS organization.

Come to our Rodeo Realty – Encino office this Sunday, September 14, 2014 to partake in our ALS Fundraising Ice Bucket  Challenge, where owner of Rodeo Realty, Syd Leibovitch, will donate $50 to ALS organization for each person who takes the challenge at our event.  Join us for a fun-filled afternoon and enjoy BBQ catered by local Los Angeles eatery, Britts BBQ, live music and watch everyone take the challenge. We will also have a videographer who will film every ice bucket challenge participant and send it to them share with their social media sphere and challenge their friends.

Rodeo Realty is throwing a big community BBQ the next two weekends open to the public with a DJ, catered BBQ, and lots of ice for those who take the challenge.  Syd will be donating $50 for each person who partakes in the ALS ice bucket challenge events are taking place Sunday Sept 14th  in Encino, Saturday Sept 20th in Pacific Palisades, and Sunday Sept 21st in Brentwood. This is a community-wide event and we encourage everyone to attend and join in to help raise awareness and fund continued research for ALS.

We would love it if you could join us one of the days. It is a community event, so everyone is welcome!  We hope to see you there!

Rodeo Realty Encino

17501 Ventura Blvd, Encino, CA 91316

(818) 990-0454

**Valet parking is provided



Economic Update 9/5/2014

Economic Update 9/5/14

August Job gains slip to 142,000, fewest of 2014. Job reports for August came out this week with some disappointing number. U.S. employers added 142,000 jobs in August as payroll growth slowed significantly after six months of strong gains, the Labor Department said Friday. The unemployment rate, which is calculated from a different survey, fell to 6.1% from 6.2% in July, the Labor Department said. Until August, employers had added 200,000-plus jobs for six straight months — the longest stretch since 1997. Last month, businesses added 134,000 jobs, with professional and business services and healthcare driving the increase. Federal, state and local governments added 8,000. Job gains for June and July were revised down by a total 28,000. June’s was revised to 267,000 from 298,000 and July’s to 212,000 from 209,000.While the August tally was disappointing, it could get revised upward in future months’ reports. 

Average Mortgage Rates Hold Steady this week at 15 month lows. The average 30-year U.S. mortgage rate last week remained at a 52-week low of 4.10 percent for the third straight week. Mortgage company Freddie Mac also said Thursday the average for a 15-year mortgage, a popular choice for people who are refinancing, slipped to 3.24 percent from 3.25 percent last week. At its 52-week low of 4.10 percent, the rate on a 30-year mortgage is down from 4.53 percent at the start of the year. Rates have fallen even though the Federal Reserve has been trimming its monthly bond purchases, which are intended to keep long-term borrowing rates low. The purchases are set to end in October. The average fee for a 30-year mortgage was 0.5 point, unchanged from last week. The fee for a 15-year mortgage fell to 0.5 point from 0.6 point. The average rate on a five-year adjustable-rate mortgage was stable at 2.97 percent. The fee stayed at 0.5 point. For a one-year ARM, the average rate edged up to 2.40 percent from 2.39 percent. The fee dipped to 0.4 point from 0.5 point.

The average rate for a standard 30-year fixed loan with a 20% down payment has not been above 4.15% since mid-June. Mortgage professionals said solid borrowers who are willing to pay 1% of the loan amount in upfront discount points can lock in 30-year fixed rates for less than 4%. The low rates and higher home prices have made it easier for some homeowners who missed the sub-4% rates in 2012 and early 2013 to refinance their home loans now.

Mortgage applications increased slightly from a week earlier, as refinances hit their highest level since March. The Mortgage Bankers Association’s weekly composite index found that mortgage loan application volume rose 0.2% on a seasonally adjusted basis for the period ending Aug. 29. The week before, the index was up 2.8%. Refinance activity increased 1% week over week and now represents 57% of total applications. Meanwhile, the purchase index decreased 2% on a weekly basis and accounts for 35% of all application volume. The other 8% of total applications were adjustable-rate mortgages.

The Benchmark US 10 year Treasury Note yield edged up slightly to close the week at 2.46% it was 2.35% last Friday.

The Dow closed higher this week at 17,137.36, up from last Friday’s close of  17,098.45.   The S&P closed at a record high for the year at 2,007.71, up from last Friday’s close of 2,003.37. The Nasdaq finishes strong this week closing at 4,582.90, up from last Friday’s close of 4,580.27.

Case-Shiller Redo Shows Less Severe U.S. Home-Price Slump. The collapse in U.S. home prices that stoked the worst recession since the Great Depression wasn’t quite as severe as initially estimated, according to data from S&P/Case-Shiller. Property values nationally fell 26 percent from the February 2007 peak to the December 2011 trough, not 34 percent as previously reported, revised data showed last week. The index will now be issued monthly rather than quarterly. Nationally, home values have climbed 19.4 percent since touching bottom almost three years ago, the new data show. They’re now 11.6 percent off the prior peak, compared with a previously estimated shortfall of 18.6 percent through the first quarter.



The Federal Reserve Beige Book was released September 3. It showed that the economy expanded in all districts across the nation from the previous period. Consumer spending rose in all districts from slight to moderate. Real Estate sales held steady or expanded throughout the nation. Loan demand rose in 8 districts and held steady in 1. This was all positive news.

On a negative note, wages that have shown to be flat for the last 3 years adjusted for inflation from 3 years ago, actually dropped in all income levels except the top 10% income levels. At the median household levels wages actually dropped 4%.

We are seeing increased activity this week after a slower week or so at the end of August. It seems like now that people have returned from vacation and school has started, open escrows have increased!


Our New Pacific Palisades Office Debut

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We are so excited to share the pictures of our newest office in Pacific Palisades. Rodeo Realty feels very lucky to be joining the Palisades community and help buyers and sellers find their dream homes.

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The Pacific Palisades is known as “Where the Mountains Meet the Sea” and is home to many Hollywood celebrities and business executives. This wealthy residential beach community is situated with Brentwood to the east, Malibu and Topanga to the west, Santa Monica to the southeast, and the Santa Monica Mountains to the north. With quaint neighborhood shopping districts, this city exudes the ultimate small California beach community feel. We hope to be of service to you.

Rodeo Realty is proud to welcome, Violetta Hargitay, to our Pacific Palisades office




Syd Leibovitch, President of Rodeo Realty is proud to welcome Violetta Hargitay to our new Pacific Palisades office. For over 23 years, Violetta has built an outstanding record of service to buyers and sellers in Pacific Palisades and surrounding communities. With a solid reputation as a trusted colleague among industry professionals, she is known for exceptional and highly personalized service to clients, and her skills as a negotiator. She has achieved her level of success with hard work and an honest approach to every aspect of the business. She began her career with the Jon Douglas Co. office in Pacific Palisades and has continued to provide exceptional service, discretion, and reliability to all of her clients. An early adapter of technology, she embraced digital photography, internet marketing, online forms, digital signing and all forms of technology that help bring an enhanced experience for clients buying and selling real estate. Well known in the community, Violetta has attracted a client base that includes attorneys, accountants, business managers, investment bankers, and entertainment industry professionals. Her discretion, reliability, and ethics have enabled her to work primarily through referrals from satisfied clients. She enjoys the challenges in our evolving real estate market and feels that with the changes the internet and the media has brought to how consumers approach real estate, it becomes even more important to offer service that clients value and appreciate. Violetta was awarded the Los Angeles Magazine Five Star Professional Realtor Award in both 2013 and 2014 and has consistently achieved award level production throughout her career!
Syd Leibovitch founded Rodeo Realty in 1986 with a specific purpose in mind: to create a real estate firm with all the resources available to the largest companies combined with the hands-on ability of the neighborhood Realtor. Rodeo Realty stands today as one of the largest independent real estate companies in the nation with over 1,200 Realtors selling nearly $5 Billion in Real Estate annually, yet the company still maintains the friendly boutique feeling of a neighborhood REALTOR. Rodeo Realty agents have been carefully selected to ensure that clients are represented by the very best the industry has to offer. Each of our agents is required to know all up-to-date legal, contractual and procedural changes that regularly impact the industry. We offer the latest marketing and advertising techniques, along with Advanced Training and Sure Start new agent training. Rodeo’s commitment to supporting its agents includes a 7,000 square foot agent service center. The agent service center houses a graphic arts division, digital marketing division, website design, and agent advertising. The company also has a full time publicist and PR center. The in house print shop processes all agent and property marketing, and includes a post office/mail room.

839 Via De La Paz • 310.566.4400 •
Kris Mooney Branch Manager
Syd Leibovitch President

Appreciating the hard work and commitment of our Rodeo Corporate Staff

We love when we receive emails from our agents recognizing the hard work our corporate office puts in everyday! Have a recommendation? Send it our way and let the corporate staff know their hard work everyday is appreciated!RR_Logo_Black_0111

Hi Everyone,

You’re probably all sick and tired of my emails, but I just had to send this one.  I can’t get over the fact that I emailed the package order form on Monday and 4 days later, I’ll have a brochure, property business cards and a website.   I can’t’ begin to fathom how you made change after change to accommodate the concerns of the client so quickly and without complaint.  You worked so well as a team and had wonderful communication skills.  I truly appreciate everything.


Warm regards,





Debra Ziven


Rodeo Realty, Inc.

202 N Canon Drive

Beverly Hills, Ca. 90210

Oversupply of Real Estate in China


Women look at new residential developments in Chongqing China. The International Monetary Fund says the sector is facing an oversupply problem that threatens the overall economy.Forbes recently reported,  China housing has undergone a major growth spurt in the last decade. Rich Chinese are buying up second homes as investments. And local LOCM +2.58% municipalities have been funding local builders to erect housing in order to create jobs. The problem is, Chinese urbanization trends have not sped up enough to account for the new high-rises, many of which are not fully sold. Unsold properties mean less money for developers who in turn have less revenue to pay off debts. For now, many municipal lenders have been either forgiving or rolling over those debts to extend the life of the loans. Like many economists elsewhere, the IMF says the trend is unsustainable.How important is real estate to the Chinese economy? In the year 2000, real estate accounted for around 5% of China’s GDP. By 2012 it rose three times to 15%, according to theIMF’s calculations. It certainly did not decline in 2013 and 2014, despite Beijing working overtime in forcing a market correction. The IMF did not have data for the last two years.

The real estate market appears to be undergoing a correction. While a slowing of investment and construction by as much as 10% would definitely reduce growth from 7.5% to 6.5%, an orderly adjustment is still factored into the IMF’s baseline scenario.



Read the whole article written by Forbes 

Great Management & Team Keep the Rodeo Family Strong

Rodeo-Corporate-OfficeWe love sharing letters we get from our agents praising our hardworking corporate team that puts forth their best efforts everyday to ensure the success of our agents. Our corporate staff are here everyday to help our agents with marketing, web design, advertising, public relations, printing, graphic design, and mailings to help our agents be successful.

Dear Syd,

No doubt I’m not the only agent you’ve heard from, but from everyone, thank you for continuing to be the classiest shop in town. The color 4-page brochure looks great!

So glad to be working here,
Jodi Heath

Dear Syd,

I can’t even begin to tell you how amazing and pleasant Glen is in the print shop. Thank you!!!

Amy Klein


I would like to take this opportunity to say thank you to Syd for his training last week at the Skirball Center. I consider him the E.F Hutton of Real Estate. When my mentor speaks I listen and take notes. His class affirmed what I already knew but have not been doing. The simple and effective approach on how to launch your career and business hit home for me and took me back to the basics. As he said… “this is not rocket science.” Consistency is the key to master ones business and market place. If anyone that attended this class follows what he says to do, then they cannot fail. Thank you Syd Leibovitch, my commander and chief and mentor.


Brian Stevens

Brentwood Rodeo Realty

More satisfied Rodeo Realty customers!


RR_Logo_Black_0111David Faller and his wife just had a seamless transaction and wanted to share his success with us!

“Dear Mr. Leibovitch,

I wanted to write to brag about the amazing experience we had working with both Kerry Gelbard and Jeanne Vachon in the Northridge office. Allison Gold (Rodeo Realty) recommended working with Kerry, and in turn Jeanne, and we’re so happy that we were able to close our jumbo loan in about 16 days with their tireless help and dedication!

Kerry took time to meet with my wife and I near our house to discuss a budget and the home-buying process. While Kerry was overseas on vacation, Jeanne handled our loan and we met twice at 6am (wow, she is at work at 5:30am every day!!!). I’ve never met someone who works more hours than Jeanne, she was the glue that kept our deal together. Once Kerry returned, the “Dream Team” was back together- we spoke daily, if not multiple times per day, and we were able to satisfy our Sellers with an extremely fast close on a jumbo loan.

End result, we love our house and we’re so grateful that we were able to move in so quickly and effortlessly. I’d highly recommend Kerry and Jeanne to any/all of my friends or family. I hope their work ethic and dedication is recognized within the company!

Thank you kindly,


Rodeo Realty Agents List 6 Of Top 10 Modern Homes In Los Angeles

Residential Real Estate website Destination Luxury posted a Top 10 Modern Homes in Los Angeles – On and Off the Market article and SIX of the listings were run by Rodeo Realty agents! The homes range in price from $4.2M to $14M and are located all over the city. Many of the homes had one thing in common (besides the modern architecture) they all have AMAZING views.

Listing Agents

  • #5 – Joe Babajian
  • #6 – Ben Bacal
  • #7 – Bruce Walker
  • #8 – Joe Babajian
  • #9 – Ben Bacal & Roger Perry
  • #10 – Joe Babajian & Stephen Walton

Check out more about the homes that made the list here or on Destination Luxury’s Instagram: @destinationluxury