New app identifies the colors of whatever your phone camera points to

A new wave of intelligent vision apps may change how you see design, from recognizing fonts to rearranging virtual furniture. The latest addition to this digital arsenal is Swatches, a free iOS app that parses the data from your phone camera to create live color swatches. But the best part is its color-identification system.

Just like Shazam recognizes the name of a song, Swatches will reveal each hue’s color name in whatever system you want—Benjamin Moore paint number? Check. RGB value? Oui. Hex code? Hell yes. Pantone number so that you’re finally able to tell which Zara shirt is on-trend with the Color of the Year? You betcha.

Just open the app and aim your phone at whatever color you want recognized. A little color pointer will automatically appear as you move your phone, allowing you to capture the colors you want. These can also be grouped into palettes or shared on social media.

Of course, Swatches isn’t the first app to attempt to ID color in the wild, but its predecessors were often limited to a single color system and hampered by less sophisticated phone cameras.

Article courtesy of Curbed.


Rodeo Realty’s Beverly Hills agent Ben Bacal talks about his video strategy to Inman News


Inman News’ latest speaker spotlight features Rodeo Realty’s Beverly Hills agent Ben Bacal.

Bacal spoke to Inman about his video strategy and why it’s made him successful.

“Sure, you can show your expertise and talent with a one-on-one conversation, but if you do it on video, you can reach hundreds if not thousands of clients all at once,” said Bacal to Inman.

Bacal tells Inman News that video is the one thing every luxury-marketing plan must have.

“Three-quarters of all internet traffic will be from video in 2017,” said Bacal.

According to Inman News, Bacal is known for spending upwards of $20,000 on video in the hopes that they will go viral and create a lasting impression—not only on potential buyers, but future sellers, too.

“You have to spend money to make money, like any other business, “ said Bacal.

Bacal tells Inman that he sees video as one of the most underutilized technology in the real estate world—which is why he founded his own video app, Roofshoot, which allows agents to easily shoot videos and capture content.

“Show you have that power and drive to succeed, and buyers and sellers will want to work with you,” Bacal tells Inman.

To read more on the Inman News article, click HERE.

Rodeo Realty's Beverly Hills agent Ben Bacal spotlighted by Inman for his "cinema immobilier"


Inman News kicked-off its Monday by featuring Rodeo Realty’s Ben Bacal. The Beverly Hills agent is being highlighted for his narrative-style listing videos.

“…Bacal is not so much setting a standard as much as he’s creating a new genre,” said Inman.

Writer Britt Chester is calling the new genre “cinéma immobilier.”

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“He’s trying to get the right eyes on his properties and it’s working,” said Chester. “His stunning footage from a Hillcrest Road property captured the interest of a foreign buyer who ended up purchasing the property.”

Inman recognizes Bacal for his success in using social media to spread the word for his properties, but it’s his next idea that is drawing even more attention—an app called RoofShoot.

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According to the article, the app allows agents to quickly upload personal videos for homebuyers. Through Roofshoot, agents can streamline the editing of listing videos with narrations, voice-overs and video tours of a home.

“It’s somewhat challenging the credentials of agents who might say they are familiar with a particular neighborhood by creating a platform for agents to prove it,” said Inman.

“I always tell agents if you’re not out there door-knocking and cold-calling or in social clubs or meeting people everyday, you need to be out there shooting evergreen content that lasts forever,” Bacal tells Inman.

Roofshoot is said to currently be in the beta testing phase and it’s expected to be released sometime in June.

To read the Inman news article, click HERE