Rodeo Realty Agent Chelsea Robinson Shares Her Experience In Using Facebook In Real Estate

52575_genThe value of Facebook in selling real estate is a strongly argued topic. Some see it as a waste of time, others  are learning how the world’s most popular social network can become a way to increase their personal brand online and attract a new audience as well as communicate with their existing sphere of influence. However Facebook has made a lot of changes lately including shifting their algorithms for business pages and limiting the amount of followers that see posts. Advertising is increasingly necessary to get a viewership on Facebook. 

In a recent article on RISMedia, Rodeo Realty’s Chelsea Robinson described her experience in using Facebook. Chelsea has a Facebook business page, and is a member of the Facebook Agent Directory. She talked about spending money on Facebook advertising and the  value of the network to help show what people are responding to: “If I buy a Facebook ad that has a reach of 500,000 people, it’s slowly building up brand recognition. I can specifically target my key audiences, and they see my name a little more often.”

Chelsea also told RISMedia that she is planning on increasing her Facebook advertising budget because her business is growing. For more on Chelsea’s strategy and how it helps her sellers, check out the article on RISMedia.

 

Rodeo Realty Agents Chosen As Five Star Professionals

480884_505738149473274_297221293_nRodeo Realty agents Craig White, Roger Perry, Lanard Prince, Ben Vayner, Michelle Hirsch, Ron Maman, Blayne Pacelli, Kristina Kaminski, and Stephen Walton were all honored as 2014 Los Angeles Five Star Professionals for their dedication to client service. The list was published in the Los Angeles Magazine March 2014 issue.

Five Star Professional conducts market-specific research to identify reputable and trustworthy service professionals. Research results undergo a thorough regulatory review, and qualifying individuals receive the Five Star award. The research methodology allows no more than 7% of professionals in each category to receive the award. All agents named in the program must receive a qualifying client satisfaction rating as well as meeting multiple other criteria including a favorable regulatory and complaint history review.

Economic Update For The Week Ending March 14, 2014 With Syd Leibovitch

End Of The Year NumbersFor the first time in nearly six years the Los Angeles County jobless rate is below 9%.The county unemployment rate for January was 8.9% the lowest level since November 2008 and a dip below December’s rate of 9.2%.  The state Employment Development Department also reported that the county lost nearly 63,000 jobs between December and January mostly due to post-holiday layoffs in retail. An annual revision resulted in 200,000 more jobs showing up on employer payrolls in the county than previously estimated. In the past 12 months, the county added 91,000 jobs a growth rate of 2.3% with the biggest gains coming in professional and business services, which were up 27,000 jobs, and health care/social assistance, which were up 19,000 jobs. The statewide unemployment rate for January was 8.1% still above the national rate for January of 6.6%. On a national level this week, the number of Americans filing new claims for unemployment benefits unexpectedly fell hitting the lowest level since November.

Stock markets were lower this week as concerns over  a slowdown in China and the tensions between Ukraine and Russia dominate the news. Russia continues to advance into the Crimea and has been threatening to enter other parts of Ukraine despite demands from the West to pull back. The Crimean Peninsula is holding a referendum this weekend on whether or not it should secede from Ukraine and join Russia. Also this week it was reported that U.S. wholesale prices fell for the first time in three months. Consumer sentiment as measured by the University of Michigan and Thomson Reuters  index dropped to 79.9 this month down from a February final level of 81.6. Rising gas prices and larger geopolitical worries are believed to have played a major role. The Dow fell this week to 16,065.67 down -2.52% from last week’s close of 16,452.72. The Nasdaq  was also down this week closing at 4,245.40  down-2.09% from last week’s close of 4,336.22. The S&P 500 ended the week at 1,841.13, down -1.96% from last week’s 1,878.04 close. Markets in Europe and Asia showed much larger drops, average drops were about 5% for the week.

The 10 year treasury note yield rate fell to 2.65% after closing at 2.80% last week. Most of this drop in yield took effect on Thursday and Friday. This has caused mortgage loan interest rates to drop in the last couple of days!

The Freddie Mac Weekly Primary Mortgage Market Survey showed that the 30-year-fixed rate was back up to 4.37%, the rate it was two weeks ago. The rate was 4.28% last week. The 15-year-fixed rose to 3.38% from last week’s 3.32%.   A year ago the 30-year fixed was at 3.63% and the 15-year was at 2.79%. Once again the survey is done in the beginning of the week. Rates are actually lower. We are seeing loans $417,000 and under at the 4,25% level for 30 year terms, and 3.375% for 15 year loans. Jumbo 30 year are closer to 4.5% and 15 year loans are about 3.625%.

The February numbers from DataQuick show that sales for the six-county Southland area dropped to the lowest level for a February in six years however prices continue to rise in many mid-level and high-end areas. A total of 14,027 new and resale houses and condos sold in Los Angeles, Riverside, San Diego, Ventura, San Bernardino and Orange counties last month, down -3.1% from 14,471 in January, and down -12%  from 15,945 sales in February 2013. Since 1988, when DataQuick’s statistics begin, February sales have ranged from a low of 10,777 in 2008 to a high of 26,587 in 2004.Last month’s Southland sales were -20.1% below the average number of sales – 17,560 – for February since 1988. The median price paid for all new and resale houses and condos sold in the six-county region last month was $383,000, up 0.8%  from $380,000 in January and up 19.7% from $320,000 in February 2013. The median sale price has risen on a year-over-year basis for 23 consecutive months. In Los Angeles County alone, the sales volume of 4,595 was down -16.2% from last February’s 5,481. The median price rose 21.7% year over year up to $426,000 from $350,000.

DataQuick also reported that the number of homes sold in the mid and upper ranges continue to rise. The number of homes that sold from $300,000 through $799,999 rose 2.1%  year-over-year, the  number that sold for $500,000 or more increased 12.2%    from one year earlier, while $800,000-plus sales rose 4.9%.In February, 32.6%  of all Southland home sales were for $500,000 or more, up from a revised 32.2 % the month before and up from 24.4 % a year earlier. Foreclosure resales continue to be smaller part of the market, 6.8% of the Southland resale market in February compared with 16.2% a year ago. We continue to see an above-average amount of cash buyers, cash buyers were 30.9% of home sales in February which was down from a record 36.9% last year but still far above the monthly average of 16.4% of all sales.

What we need is more inventory. It seems like there is two types of inventory: drastically overpriced homes that are sitting and well priced homes that are selling quickly with multiple offers! Unfortunately, the number of drastically overpriced homes that have no chance of selling are making the inventory numbers appear to be higher than it is,  but we, on the ground, know that the real inventory of properly priced homes are at very low levels. It’s odd. We have seen a good number of new listings in some areas and very few in others. There is no consistency yet. I would expect new listings to pick up drastically as we head into spring! With more inventory we will see more sales. It is low inventory that is causing lower sales numbers, and driving prices up!

Have a nice weekend!

Rodeo Realty's Jon Lichterman On The Appeal Of Craftsman Homes

6408DixSouthern California is home to a wide variety of attractive and compelling architectural styles but one of the enduring favorites has to be Craftsman homes. Beloved by both traditionalists and hipsters alike, the Craftsman offers cozy and comfortable living space that never feels dated.

Jon Lichterman and his listing of a Craftsman home in the Hollywood Hills East area were featured on HGTV’s Front Door in a story focusing on curb appeal for Craftsman style homes. The writer on the story contacted Jon because of the charming front porch of his listing which features two rocking chairs.  Jon advised the reporter that using traditional furnishings such as these can increase the charm of these classic homes. The listing on a large street-to-street lot in the Cahuenga Corridor of Hollywood Hills has been remodeled yet still maintains its original charm. It has updated kitchen and baths as well as a master bedroom with a private bath. It is listed for $759,000.

Rodeo Realty's Ben Salem Quoted By Reuters On The Value Of Patios

060Spring is nearly here across the country and everyone is thinking about their backyards. Reuters recently ran a piece on the value of patios. In the last few years outdoor space has become more and more important to people, especially in Southern California. Here, outdoor space can often serve as additional entertaining and play space year round. Popular additions include landscaping and pergolas as well as outdoor fireplaces, barbecues, and complete summer kitchens. Television and sound systems  that can easily be moved to the yard have also become increasingly popular.

Reuters recently ran a piece focusing on the value of patios to homeowners and Rodeo Realty agent Ben Salem was one of the experts they turned to. Ben pointed out that money spent on an outdoor patio doesn’t just provide enjoyment for the owners, it also adds value when it comes time to sell.  As Ben told Reuters: “If the patio costs $12,000 to $20,000, you’ll probably get $40,000 back as long as it’s big enough to put some tables and chairs out there.”

The outdoor entertainment area shown above is from Ben’s luxury property listed in Calabasas.

Rodeo Realty President Syd Leibovitch Quoted In The Los Angeles Times Discussing The Spring Real Estate Market

House sold signThere has been a lot of conversation lately about what the housing market will look like this spring. After a year of emphatic recovery in 2013 in which prices saw double-digit increases in the Los Angeles area, there is some concern that this spring’s season will be less robust. Recent numbers from DataQuick show that prices in February were mostly flat and sales fell. However winter is traditionally a slow month for housing sales but year-over-year data has been low.

For their article on the current state of the market, the Los Angeles Times turned to Rodeo Realty President Syd Leibovitch to get his take on local real estate. He told the Times that he predicts a busy spring, especially as inventory concerns start to ease around the Southland. Syd predicts a busy spring noting that more homes have come on the market and some are selling well above asking price, noting that the demand influx is starting and ” it seems to be starting big time.”

As California’s economy and unemployment situation continues to improve it will likely also boost the housing market. For the complete story, please visit the LA Times website.

Rodeo Realty Agent Helps Buyer Acquire Venus Williams Home

la-fi-hotprop-venus-williams-20140110-pg-010Rodeo Realty agent Peter Maurice helped a client pick up a desirable property in the Hollywood Hills West area. The LA Times Hot Property section reported the news that Venus Williams has sold her mid-century home for $1.7 million. The three-bedroom home was built in 1955 and has an updated kitchen. There is a swimming pool and deck area as well as a lawn, all with canyon views. Congratulations to the new owners on the purchase of a lovely home!