Marion Davies' Former Home in Beverly Hills

The former residence of Marion Davies in Beverly Hills has sold for $9.3 million. See it in L.A. Times Hot Properties at: http://www.latimes.com/features/home/la-hm-hotprop-marion-davies-20110728,0,7359696.story. The villa-style mansion north of Sunset Blvd. is said to have originally been purchased for Davies by William Randolph Hearst.

 
The home was once owned by Harry Cohn, early president and production director of Columbia Pictures. And it was owned by the late screenwriter, novelist and playwright Aleen Leslie and her husband Jacques Leslie, a prominent entertainment lawyer.

Built in 1923, the 6,100 square foot home is situated on approximately 1.5 acres of greenery close to the Beverly Hills Hotel. It has 5 bedrooms, 5-and-a-half baths, circular drive and a crafted two-story entry.

Upon entering the home, there is a step-down paneled living room with leaded windows, fireplace and detailed plaster ceiling. Across the back of the house is a grand salon with doors opening to a large portico, tree-rimmed garden and pool.

Rudolph Valentino and Charlie Chaplin are just a couple of the Old Hollywood film icons said to have once visited the estate. Peter Wendel of Coldwell Banker was the listing agent. Joe Babajian of Rodeo Realty in Beverly Hills represented the buyer.

Home of the Week: Secluded Spanish-style Estate

This Spanish-style home, located east of La Cienega and south of Santa Monica Blvd. on L.A.’s Westside, was originally built in 1928. The large compound consists of the main house, which has 3 bedrooms and 2.75 baths, and a detached second architectural house with 2 bedrooms and two baths.

 
The main house features a formal dining room, round breakfast room with rotunda, high-end kitchen, and living room with ornate fireplace. The second house has two stories, fireplace in one of the bedrooms, large terrace, gardens, fountains and exterior entertaining spaces.
 
The mini estate/compound is hedged, double gated and extremely private. It’s perfect for celebrity home buyers, according to listing agent Rob Johnson of Rodeo Realty’s Sunset Strip office. The property is priced at $3,295,000. Rob Johnson can be contacted at (310) 461-0400.

Rodeo Realty Moves Headquarters to Beverly Hills

Rodeo Realty is moving its headquarters office from 600 North Sepulveda Blvd. in Bel Air, Calif. to 266 N. Beverly Drive in prime Beverly Hills, Calif. 90210. The new location is in close proximity to the company’s Beverly Hills branch at 202 N. Canon.

266 North Beverly Drive – Beverly Hills, Calif. 90210

The headquarters office is home to Rodeo Realty’s administrative offices, advertising department, graphic design department, print and mail shops, information technology department and public relations department.
The main number, (310) 471-2600, and other headquarters office numbers will stay the same.

QR Codes and Real Estate

As most real estate agents, home buyers and home sellers know, technology plays a major role in marketing homes these days. Social networking, the Internet, smartphones, and other gizmos and gadgets, are all staples of the trade. Some agents estimate 80 percent or more of home buyers begin their property searches online.

Rodeo Realty has always been on the cutting-edge of marketing technology. So in an effort to take another step forward, we are beginning to use what’s known as QR codes. The bar codes, which kind of look like figures out of the 1980s video game “Space Invaders,” will soon be included on all of the company’s newspaper advertisements.

Consumers can download a mobile phone application that allows them to take a picture of the QR code. After taking the picture, the mobile phone automatically downloads a Web site with property listings.
Rodeo Realty’s QR code
If the consumer plugs in their geographic coordinates, the application will also allow them to view listings within a 10 mile radius from where they’re standing. In addition to including QR codes on newspaper advertisements, Rodeo Realty plans on placing them on For Sale signs. Our in-house information technology (IT) department can provide QR codes for agents creating property Web sites.

Is this just a fad or a legitimate and long-term tool for advertising? Data shows a significant increase in the use of QR codes. Scanning grew 1,200 percent from July to December 2010, according to the mobile payment and marketing company Mobio Identity Systems.
Scanning codes to receive information on a product or service makes up for 87 percent of usage. Payment scans only make up for 5 percent. This is good news for real estate agents, since Rodeo Realty’s codes will primarily be used for information about properties.
Sample of how QR code might look on Rodeo Realty sign.
The majority of QR scanning is coming from individuals in the 35-44 years of age bracket, according to Mobio. And steady adoption is being seen amongst all age brackets between 18 and 54 years of age.
Rodeo Realty’s IT department is constantly developing new ways to help agents and their clients effectively use technology to market their properties. Stay tuned for more information about the IT department, QR codes, and other technology tools of the real estate trade.

Top Residential Real Estate Firms in the San Fernando Valley

The latest edition (July 18-31, 2011) of the San Fernando Valley Business Journal http://www.sfvbj.com/ includes a special report on residential real estate and a ranking of the top residential real estate firms in the greater San Fernando Valley area.

Titled “Reviving the Housing Market,” the report includes stories about the mortgage industry, agents sounding off about the region’s housing market, real estate schools, the moving industry, and the importance of price point in selling homes.

As for the list of top firms, Rodeo Realty ranked #1 in the greater San Fernando Valley area based on sales volume in the region from July 1, 2010 to June 30, 2011. The business journal also included some great quotes from company owner Syd Leibovitch and Rodeo Realty agent Carol Wolfe.

Here is the list of top firms.

Chris Cester Selling Hollywood Hills Home

Judith Ledford of Rodeo Realty in Beverly Hills is listing Australian rocker Chris Cester’s Hollywood Hills home for $1,135,000.

Cester is drummer and backing vocalist for the rock band Jet. He has also contributed soundtrack material to movies and television shows such as Drillbit Taylor, Spider-Man 3, Chuck and CSI: NY, among others.

The 3 bedroom, 2 bath gated Spanish-style home was built in 1937 and sits on a private cul de sac. It has hardwood floors, eat-in kitchen and al fresco dining patio. The plus size lower level has a second master, office/den, 3/4 bath and its own entrance and deck.

The home also includes a large flat front yard, views, and a floor plan that can accommodate a variety of entertaining styles. It’s surrounded by mature landscaping and has a two car garage with extra storage and a two car carport. Judith Ledford can be reached at (310) 623-8774.

And just in case you’re curious about Mr. Cester and the band Jet, check out this clip from an appearance on the David Letterman show.

Carmageddon and Real Estate

As real estate agents or folks buying and selling homes in the greater Los Angeles area, what are you doing for the so-called “Carmageddon” this weekend?

The apocalyptic term refers to a 10-mile section of the 405 freeway, one of the busiest stretches of pavement connecting the Westside of Los Angeles to the San Fernando Valley and beyond, being closed for construction.

Sepulveda Blvd. parallels a section of the 405 freeway slated for closure this weekend. Here’s a little sample of afternoon northbound traffic on Sepulveda when the 405 freeway is open!

Will L.A. experience gridlock on a level never seen before? Or will the weekend just be a small bump in the road?

Syd Leibovitch, Rodeo Realty’s founder and owner, was quoted in a USA Today story about the closure. See the original story here: http://www.usatoday.com/news/nation/2011-07-12-traffic-LA-405-closing_n.htm?csp=hf

Here’s what Leibovitch had to say.

Neighborhoods affected include super-expensive homes north of Sunset Boulevard, where prices can run $25 million to $50 million, says Syd Leibovitch, owner of Rodeo (pronounced Row-DAY-oh) Realty.

With so much money on the line, he and his agents aren’t heeding the warnings.

“We’re going to leave our offices open that weekend, and we’re just going to hope for the best,” he says. “It’s going to be a nightmare for them, but they’re still going to show (homes).”

So there you have it. For many real estate agents, life goes on as normal. And you never know, some of that diverted traffic may just end up driving by your open house.

Featured Home of the Week – Two Luxury Homes in One

This custom home, situated on a 17,542 square foot lot in Northridge, Calif. , is essentially two luxury residences in one. The property has a 4,100 (approx) square foot living space with 5 bedrooms and 4 ½ baths. It also has a 2,100 (approx) square foot residence with 4 bedrooms, 2 baths and separate entrance.
The latter is currently being used as a work-at-home office space. The property has a pool house with bath and kitchenette, which can be used as a guest quarters.
The wheelchair/handicap accessible property features luxury touches throughout, including: two master suites -one with balcony and fireplace; elevator; 36-inch doorways; formal entry; recessed lighting; crown moldings; family room with media center; master retreat; 2 zone alarm system; intercom; loft; study/office; and cook’s kitchen with granite counters.
There are three custom marble fireplaces, custom Italian tile, and plantation shutters. The formal dining room overlooks a Japanese garden with water feature. And the professionally landscaped backyard has a pool, spa, fruit trees, automatic sprinklers and separate irrigation meter.
Shawn Mathews of Rodeo Realty is the listing agent. The home is priced at $1.2 million. For more information, please contact Shawn Mathews at (818) 640-2285 or visit the property Web site at http://www.9561bothwell.com/

Home Ownership Remains a Top Priority for Many Americans

There are some useful statistics in this recent press release from the National Association of Realtors®.

Most Americans still believe that owning a home is a solid financial decision, and a majority of renters aspire to home ownership as a long-term goal. According to the 2011 National Housing Pulse Survey released  by the National Association of Realtors®, 72 percent of renters surveyed said owning a home is a top priority for their future, up from 63 percent in 2010.

Seven in 10 Americans also agreed that buying a home is a good financial decision while almost two-thirds said now is a good time to purchase a home. The annual survey, which measures how affordable housing issues affect consumers, also found that more than three quarters of renters (77 percent) said they would be less likely to buy a home if they were required to put down a 20 percent down payment on the home, and a strong majority (71 percent) believe a 20 percent down payment requirement could have a negative impact on the housing market.

“Despite the economic setbacks Americans have experienced in today’s current climate, it is clear that a strong majority still believe in home ownership and aspire to own a home,” said NAR President Ron Phipps, broker-president of Phipps Realty in Warwick, R.I. “However, achieving the dream of home ownership will become increasingly difficult for buyers if they are required to make a 20 percent down payment, which may be a reality for many of tomorrow’s buyers if a proposed Qualified Residential Mortgage rule is adopted. That is why Realtors® are strongly urging regulators to go back to the drawing board on the proposed rule.”

Defining the QRM rule is important because it will determine the types of mortgages that will generally be available to borrowers in the future. As currently proposed, borrowers with less than 20 percent down will have to choose between higher fees and rates today – up to 3 percentage points more – or a 9-14 year delay while they save up the necessary down payment.

Over half – 51 percent – of self-described “working class” home owners as well as younger non-college graduates (51 percent), African Americans (57 percent) and Hispanics (50 percent) who currently own their homes reported that a 20 percent down payment would have prevented them from becoming home owners.

Pulse surveys for the past eight years have consistently reported that having enough money for a down payment and closing costs are top obstacles that make housing unaffordable for Americans. Eighty-two percent of respondents cited these as the top obstacle, followed by having confidence in one’s job security.

The survey also found respondents were adamantly against eliminating the mortgage interest deduction. Two-thirds of Americans oppose eliminating the tax benefit, while 73 percent believe eliminating the MID will have a negative impact on the housing market as well as the overall economy.

“The MID facilitates home ownership by reducing the carrying costs of owning a home, and it makes a real difference to hard-working American families,” said Phipps. “Home ownership offers not only social benefits, but also long-term value for families, communities and the nation’s economy. We need to make sure that any changes to current programs or incentives don’t jeopardize our collective futures.”

When asked why home ownership matters to them, respondents cited stability and safety as the top reason. Long-term economic reasons such as building equity followed closely behind. On a local level, respondents said neighbors falling behind on their mortgages and the drop in home values were top concerns. Foreclosures also continue to remain a large concern, with almost half of those surveyed citing the issue as a problem in their area.

The 2011 National Housing Pulse Survey is conducted by American Strategies and Myers Research & Strategic Services for NAR’s Housing Opportunity Program. The telephone survey polled 1,250 adults nationwide, with an oversample of interviews of those living in the 25 most populous metropolitan statistical areas. The study has a margin of error of plus or minus 3.1 percentage points.

NAR’s Housing Opportunity Program, www.realtor.org/housingopportunity, was created in 2002 to encourage local Realtor® associations to create initiatives that help increase housing opportunities available to consumers and make affordable housing more readily available in their communities.

The National Association of Realtors®, “The Voice for Real Estate,” is America’s largest trade association, representing 1.1 million members involved in all aspects of the residential and commercial real estate industries.

Dodsworth and the Duck in the Shop

As noted in a previous post, Tim Egan, Rodeo Realty’s graphic designer, is also a successful author and illustrator of 16 children’s books published by Houghton Mifflin Harcourt.

If you have children, or are just looking for a good chuckle, check out the books at: http://www.amazon.com/Dodsworth-Rome-Tim-Egan/dp/0547390068/ref=pd_sim_b_4 . You can also visit: http://www.timegan.com/

Here’s another one of Tim’s animated shorts. He did all of the artwork and digital animation.