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Rodeo Realty Northridge Shares The Holiday Spirit With Local Families

IMG_1007The holidays are always a busy time and they were extra busy this season at the Rodeo Realty Northridge office which is in the middle of a major renovation. It made for one very rushed December but the generous agents at the Northridge office still found time to continue their work supporting the Hathaway-Sycamores Child and Family Services Adopt A Family Project.  The office has done this for over seven years.

This year they adopted three local families who were displaced as victims of domestic abuse.  Even with the remodeling frenzy, the agents were more generous than ever.  They provided each family a Christmas Tree complete with stand, lights & ornaments and  were able to provide each family many of the items they hoped to receive.  There were gift cards for holiday meals, clothes, games, art supplies, jackets, shoes, household items, gift cards for fast food and more all beautifully wrapped by Rodeo NR elves.  About 30 agents donated gifts, cash, time for shopping and  time to wrap gifts.  The donations totaled in excess of $1,000 – an all-time high! Good work Northridge team!

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Rodeo Realty Beverly Hills Properties Featured On Los Angeles Confidential

9152Janice3This week Los Angeles Confidential featured two Rodeo Realty properties in Beverly Hills, each listed with top Beverly Hills agent Joe Babajian. The first is  the Janice Place home that was once owned by Rihanna. The contemporary home received high marks from LA Confidential for its large windows, rich wood flooring and ” master suite, which boasts an edgy-chic design and a lust-worthy custom closet outfitted with suede ceilings.”

The second is a palatial home on Loma Vista Drive. LA Confidential called attention to the home’s lavish interior with five ensuite bedrooms, seven bathrooms, and two powder rooms. The estate’s grounds also make it particularly worthy including the pool, spa, patio areas and lush yard. Read more at the Los Angeles Confidential website.

 

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Trendwatch 2014: Chinese Buyers To Take An Even Greater Role In The Luxury Market

iStock_000024456898LargeThe Chinese buyer is already a huge part of the luxury market but that segment is set to widen in 2014. Recently the Institute of Luxury Home Marketing ran a post predicting that the Chinese buyers will become an even bigger force in the United States. New York and Los Angeles are two of the major markets that the wealthy Chinese buyers are drawn to, partly because these are places they have seen in the media but also because their children are drawn to these areas. The blog post also cited major university towns as a draw for buyers who often look for a condo for their child. The EB-5 program, which provides a green card to those foreign nationals who invest $500,000 to create ten U.S. jobs is a major lure for buyers from China and around the world.

The luxury market in general is embracing the Chinese market strongly. Recently luxury brand conglomerate LVMH Moët Hennessy Louis Vuitton announced that they are have created an education program LVMH Fundamentals in Luxury Retail with the Chinese-American Planning Council (CPC) and Parsons The New School for Design to train qualified Chinese-American candidates for the luxury goods retail market. The program includes classroom education at Parsons and an internship in one of LVMH’s  retail stores and features training in fashion history and understanding consumer trends to retail operations, communications and teamwork skills.

Here at Rodeo Realty we’ve taken steps to communicate more effectively with Chinese buyers including partnering with Caimeiju to offer Chinese luxury property search. We also have agents who have worked extensively with Chinese buyers and understand the unique facets of working with this dynamic group of motivated and educated buyers.

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Rodeo Realty Joins Move For Hunger Holiday Food Drive

539714_10151511685868023_81095768_nRodeo Realty, Silverado senior living, and NorthStar Moving® Company, the leading eco-luxury mover in California, have partnered with Move for Hunger to host a holiday food drive to feed hungry children and adults in Los Angeles County. The donations will help feed the 1.6 million people in Los Angeles County that live on incomes that put them at risk of hunger. Forty percent of those in need are children.

The food drive runs through December 20, 2013. Donations are now being accepted at the Calabasas and Los Angeles Silverado locations. Suggested food items include peanut butter, jelly, canned beans, fruit juice, rice, crackers, baby food, canned vegetables, pasta and sauce, soups, salad dressings and all nonperishable items. The donations will benefit the Los Angeles Regional Food Bank. NorthStar Moving will provide the boxes for the donations and pick-up and transport all of the donated items to the food bank.
WHERE: Silverado Calabasas Memory Care Community
25100 Calabasas Rd.
Calabasas, CA 91302
Silverado Beverly Place Memory Care Community
330 N. Hayworth Ave.
Los Angeles, CA 90048
WHEN: November 25, 2013 – December 20, 2013

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Rodeo Realty Helped Sponsor 1,000 Meals For Hope Of The Valley Rescue Mission

20131127_125217Rodeo Realty agents were hard at work over the Thanksgiving holiday and they weren’t just selling houses (although there was plenty of that as well). Rodeo Realty helped Hope of the Valley Rescue Mission serve over 1,000 Thanksgiving Meals last week! Many of the agents in our Valley offices volunteered their time to help serve and prepare meals.

Agents from the Sunset Strip office were also busy on Thanksgiving, giving of their time and money so that young adults at the Youth Center on Highland could have the joy of a real Thanksgiving dinner.

This time of year can be tough for so many people, Rodeo Realty agents are happy to help out across the Southland with toy drives, clothing drives, donations, and volunteering–it’s all part of being involved in local communities.

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Two Rodeo Realty Properties Featured On LA Confidential Magazine's Blog

Mulholland10This week two Rodeo Realty properties in the Hollywood Hills were featured on the LA Confidential Magazine blog. Leading off the story was 7080 W Mulholland which is being represented by Jennifer Winchell. The article said that the home “epitomizes contemporary luxury in every way,” calling special attention to “dazzling infinity pool.”

The story also featured 8027 Floral Avenue which is represented by Roger Perry and Alla Vinnik. The story made note of the home’s awe-inspiring views and drew attention to the third level of the home which  “boasts a full bar, private sauna, a pool bath, and an expansive deck looking over the city.”

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