Pop star P!nk is selling her former residence in the San Fernando Valley for $4 million. Lou Woolf of Rodeo Realty’s Sherman Oaks office is the listing agent.
The UCLA Craniofacial Clinic and the Facing Forward Foundation are hosting an end-of-summer picnic this weekend! There will be food and games for the whole family. Here are the details:
Date: Sunday, August 14th, 2011
Time: 1:00 to 4:00 p.m.
Place: Sunset Canyon Recreation Center (UCLA Campus)
111 De Neve Dr., Los Angeles, CA 90024
Directions: Take Sunset Blvd. (going eastbound) to Bellagio and turn
right. At the 1st stop sign which is De Neve Dr., turn right
and you will have arrived at Lot 11. PARKING IS INCLUDED.
Please RSVP no later than AUGUST 12th, 2011 by calling (310) 866-0523 or email: firstname.lastname@example.org / email@example.com
This week has been a roller coaster ride for the stock market and economy. One positive for the week, for home buyers and sellers at least, is mortgage rates continue to decline
Yesterday, Freddie Mac released the results of its Primary Mortgage Market Survey® (PMMS®), showing mortgage rates continuing to decline with the 30-year fixed averaging 4.32 percent marking a new low for 2011, and the 15-year fixed, 5-year ARM, and 1-year ARM averaging new all-time record lows this week.
- 30-year fixed-rate mortgage (FRM) averaged 4.32 percent with an average 0.7 point for the week ending August 11, 2011, down from last week when it averaged 4.39 percent. Last year at this time, the 30-year FRM averaged 4.44 percent.
- 15-year FRM this week averaged 3.50 percent with an average 0.7 point, down from last week when it also averaged 3.54 percent. A year ago at this time, the 15-year FRM averaged 3.92 percent.
- 5-year Treasury-indexed hybrid adjustable-rate mortgage (ARM) averaged 3.13 percent this week, with an average 0.5 point, down from last week when it averaged 3.18 percent. A year ago, the 5-year ARM averaged 3.56 percent.
- 1-year Treasury-indexed ARM averaged 2.89 percent this week with an average 0.5 point, down from last week when it averaged 3.02 percent. At this time last year, the 1-year ARM averaged 3.53 percent.
Quotes from Frank Nothaft, vice president and chief economist of Freddie Mac.
“Renewed market concerns about the European debt markets led investors to shift funds into U.S. Treasuries, pushing long-term yields lower. Further, in its August 9th Federal Open Market Committee statement, the Federal Reserve noted that economic growth so far this year had been considerably slower than it expected and that overall labor market conditions had deteriorated in recent months, leading the Committee to conclude that an exceptionally low federal funds rate should be maintained at least through mid-2013. These developments helped to ease mortgage rates lower this week.
“Lower mortgage rates will help to maintain the high degree of home-buyer affordability in the market. The National Association of Realtors® reported that its affordability index over the past three quarters has indicated the highest affordability since the inception of the index in 1970.”
The numbers are in, and Rodeo Realty was voted the “Best Real Estate Company” by readers of the Los Angeles Daily News! Here’s a snapshot of the the award we received at our corporate headquarters in Beverly Hills.
The former residence of Marion Davies in Beverly Hills has sold for $9.3 million. See it in L.A. Times Hot Properties at: http://www.latimes.com/features/home/la-hm-hotprop-marion-davies-20110728,0,7359696.story. The villa-style mansion north of Sunset Blvd. is said to have originally been purchased for Davies by William Randolph Hearst.
Built in 1923, the 6,100 square foot home is situated on approximately 1.5 acres of greenery close to the Beverly Hills Hotel. It has 5 bedrooms, 5-and-a-half baths, circular drive and a crafted two-story entry.
Rudolph Valentino and Charlie Chaplin are just a couple of the Old Hollywood film icons said to have once visited the estate. Peter Wendel of Coldwell Banker was the listing agent. Joe Babajian of Rodeo Realty in Beverly Hills represented the buyer.
Rodeo Realty is moving its headquarters office from 600 North Sepulveda Blvd. in Bel Air, Calif. to 266 N. Beverly Drive in prime Beverly Hills, Calif. 90210. The new location is in close proximity to the company’s Beverly Hills branch at 202 N. Canon.
|266 North Beverly Drive – Beverly Hills, Calif. 90210|
The headquarters office is home to Rodeo Realty’s administrative offices, advertising department, graphic design department, print and mail shops, information technology department and public relations department.
The main number, (310) 471-2600, and other headquarters office numbers will stay the same.
As most real estate agents, home buyers and home sellers know, technology plays a major role in marketing homes these days. Social networking, the Internet, smartphones, and other gizmos and gadgets, are all staples of the trade. Some agents estimate 80 percent or more of home buyers begin their property searches online.
Rodeo Realty has always been on the cutting-edge of marketing technology. So in an effort to take another step forward, we are beginning to use what’s known as QR codes. The bar codes, which kind of look like figures out of the 1980s video game “Space Invaders,” will soon be included on all of the company’s newspaper advertisements.
|Rodeo Realty’s QR code|
|Sample of how QR code might look on Rodeo Realty sign.|