The Sonoma Vineyard Estate and a Little Bit of Fate

Ron Wolotzky of Rodeo Realty’s Beverly Hills office recently closed a $4.1 million sale in Sonoma, Calif. It’s a fun story, because the vineyard estate deal proves that while Internet marketing is an important part of succeeding in today’s real estate industry, you can never underestimate the role of fate.

The 3.3 acre gated estate includes: a renovated two story home with six bedrooms; one-acre vineyard of certified organic Malbec grapes; and park-like grounds with a large heated pool, tennis court, and one bedroom guest house.
Wolotzky marketed the home through the local and regional MLS services, sending e-flyers to agents in the area, and with a strong Web site and Internet presence. His client, the seller, initially did not want to place a “For Sale” sign on the property. But Wolotzky eventually convinced him to do so.
Enter a bit of fate.
The buyers were driving through the neighborhood and inquired about the home only because they saw the “For Sale” sign. And as it turns out, the buyers had attended a gathering at the home a few years prior. At that time they fell in love with both the neighborhood and estate.
Wolotzky represented the buyer and seller in the deal. The transaction, which required partial financing from a jumbo loan, also closed in only four weeks. The asking price was $4.5 million and final sales price $4.1 million.