Because of our company name we have a strong affection for Rodeo Drive and the history it represents. As part of the Beverly Hills Centennial celebration, there will be a special gathering commemorating the street’s significance. Before there was Beverly Hills and Rodeo Drive, there was Rodeo de las Aguas. To celebrate the street’s beginnings as a bridle path there will be an equestrian parade, the Gathering of the Horses, held on Sunday, October 13, 11:00 am on the 300 and 400 blocks of Rodeo Drive, between Santa Monica and Dayton Way.
The parade features the Wells Fargo Wagon and equestrian groups that have appeared in Queen Elizabeth II’s Diamond Jubilee, the Beijing Olympics and the Tournament of Roses Parade with special appearances by Ballet Folklorico Mexico Azteca and the Beverly Hills High School Marching Band.