A Year of Expansion and Record Production for Rodeo Realty

As we enter the last couple weeks of the year, I thought it would be a good time to reflect about 2011 and all that we have accomplished at Rodeo Realty. It’s safe to say it was a big year for the company. We opened four new offices, welcomed a host of new agents, and logged one of the best years in the company’s history in terms of production.

The year started with the opening of the Sunset Strip office at 9200 Sunset Blvd. in West Hollywood. Westside real estate veteran Fred Henry is managing the office, and has brought on a very talented group of agents.

Sunset Strip Office

At the beginning of June, we opened the new Beverly Hills office at 202 N. Canon Drive in the 90210. John Gould is heading up the office and is working with a great crew of new agents and agents from the old Beverly Hills location. A month later, we hosted a grand opening and wine tasting for the new Calabasas office at 23901 Calabasas Road #1050. Paul Stafford manages the office and continues to hire the best agents in the area.

Beverly Hills Office

Calabasas Office

Rodeo then moved the corporate headquarters from Bel Air to 266 N. Beverly Drive in Beverly Hills -the site of the old Beverly Hills office.  Rodeo Realty’s listings, listings sold, sales, sales volume, and income per agent this year were some of the best in the company’s history, said owner and president Syd Leibovitch.

Desiree Zuckerman
“2011 has been a very good buyer’s year, with interest rates and home prices being so low,” said Desiree Zuckerman of the Calabasas office. “These two factors encouraged anyone who was on the fence to jump off of the fence.
Homes that were reasonably priced sold, adds Zuckerman. People looking to up-size may have sold their old property at a lower price, but they were also able to buy low.
Rodeo Realty’s extensive newspaper advertising in the Los Angeles Times and other publications is a big advantage, said Zuckerman.
“Especially in the West Valley, it feels like 75 percent of the For Sale signs have Rodeo Realty’s name on them,” she said. “We have a huge presence here and the name is becoming more and more prestigious.”
Sunny Yi
The past year was even better than 2010 for Sunny Yi of the Northridge and Beverly Hills offices.
“The volume of sales was down, but I ended up working with a lot of move up clients who bought homes in the million dollar and up range,” said Yi, adding a lot of that business came from contacting old clients and taking them out to dinner.
Rodeo Realty’s graphic design, print and mail departments are a hug
e help.
“I couldn’t do it without the help of graphic designer Tim Egan and print shop manager Deborah Runions,” said Yi. “I work with them a lot, and they are amazing!”
Melissa Zee
Melissa Zee of the Sunset Strip office closed more deals in 2011 than she expected.
“I think the market has picked up quite a bit on the Westside, and there are a lot of investors and all cash buyers out there,” said Zee.
Office manager Fred Henry, and Syd Leibovitch always provide plenty of support, she added, and the new Sunset Strip office is in a great location.
“The Sunset Strip office has a great vibe.”
Congratulations to everybody!