In the age of technology it is important for agents to look at ways to diversify themselves from the competition. With more people turning to the Internet to find what they are looking for, it becomes important to cater to these tech savvy clients. Ben Bacal has utilized this tool to the fullest, and often uses videos he produces himself to sell his properties. These videos are tastefully thought out from beginning to end, and can easily rival any popular music video, as a result Ben creates a scenario that a buyer could easily find themselves in. It is this carefully thought out marketing that has helped Ben set himself apart from the competition. We couldn’t be prouder of you Ben, keep up the good work.