Author: Rodeo Realty Media Team

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Rodeo Realty: The Los Angeles Real Estate Powerhouse

Rodeo Realty: The Los Angeles Real Estate Powerhouse
Beverly Hills, CA – January 17, 2012

Rodeo Realty Inc., the Beverly Hills based luxury real estate firm, has had record expansion in 2011. Syd Leibovitch, owner and president, announced the firm had the best year in its 26 year history. Despite the current economic outlook of the housing market, Rodeo Realty has overcome the rough reality of the housing down fall, and thrived using it as a platform to flourish, expand and build a solid team of agents. In 2011, closed sales for the firm were up an astonishing 20% from the previous year.

“Yes, it looks like I am bucking a trend and I am, but I do have a strategy,” said Leibovitch. While most companies have consolidated and cut back, Rodeo Realty has expanded, hired more agents and opened four new offices in Los Angeles. In 2007, Rodeo Realty, Inc. housed 700 Realtors and today has grown to over 1000 Realtors in Los Angeles.

Rodeo Realty, Inc. occupies the position as the number one real estate firm in sales volume in many of the southern California markets. Leibovitch expects to maintain this position throughout the New Year, “I predict the market will take a positive turn in 2012, and I believe we will begin to see an increase in the median price at both a local and national level.” As corporate profits increase, consumer confidence is beginning to rise, and hopes of a near housing recovery tend to surface the horizon. Leibovitch provided compelling housing market predictions for 2012; 5-10% increase in home median price on a local and national level, an increase in interest rates from 4% to 5 %, increase in bank owned properties being sold and an overall increase in sales. The goals in 2012 for Rodeo Realty are simple, expand and acquire more of the best agents in Los Angeles and when the housing market flips for the better, Rodeo Realty will uphold their position as a real estate powerhouse.

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Rodeo's Vice President of Private Estates Division will be a speaker at the MLS Luxury Real Estate Congress Event in Venice, Italy.

Congrats to Mr. Greg Moesser of Rodeo Realty!

Moesser has been selected to be one of the renowned speakers at the MLS International Luxury Real Estate Congress event in Venice, Italy April 12-13, 2012. As a specialist in California luxury Properties, Moesser assists international buyers seeking USA properties. He has represented clients worldwide, including buyers from Europe, Russia and Dubai.

For more information on this event please visit: http://www.prestige-mls.com/luxury-real-estate-congress/speakers
To register for this event please email: info@prestige-mls.com

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CBS News Interviews Rodeo Realty Agent

Terre Steinbeck
CBS News interviewed Terre Steinbeck of Rodeo Realty’s Beverly Hills office today for a national news story about the housing market. The interview took place at one of Steinbeck’s Los Angeles area listings that recently went into escrow.
The spot is scheduled to air tonight at 6:30 p.m.
Lee Cowan conducted the interview. He contributes to CBS News broadcasts and is a substitute anchor for “CBS Sunday Morning,” according to cbsnews.com. Immediately prior to working with CBS, he was a correspondent for NBC News, contributing to various shows such as “NBC Nightly News with Brian Williams,” “Today,” and MSNBC broadcasts.
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Rodeo Realty Managers and Agent Praised by REALTOR® Associations



Paul Stafford

In keeping with Rodeo Realty’s commitment to excellence in the real estate industry, Paul Stafford, manager of the Calabasas office, Diane Sydell, associate manager of the Studio City office, and Liliana Alfonso, an agent at the Studio City office, were recently given accolades for their work with local REALTOR® associations.

Stafford was recognized as an “Outstanding Committee Member” for his work on the Professional Standards Committee of the Southland Regional Association of REALTORS® (SRAR).The California Association of REALTORS® (C.A.R.) also asked Stafford to be one of a handful of ombudsmen to help resolve real estate disputes statewide.

Diane Sydell

SRAR has more than 12,500 members and is one of the largest local REALTOR® associations in the country. C.A.R. is a statewide trade association dedicated to the advancement of professionalism in real estate.

Sydell  was recognized as an “Outstanding Committee Member” for her work on SRAR’s Grievance Committee. She will be vice chair of the committee for 2012, and has been chair of the Grievance Advertising Committee for three years.The committee’s work revolves around fielding complaints against local agents and real estate companies, and determining the best course of action to resolve the issue(s).



Liliana Alfonso

Liliana Alfonso was recognized as an “Outstanding Committee Member” for her work with SRAR’s Housing Committee. She has served on the committee for two years, will serve again in 2012, and is chair of the Equal Opportunity and Cultural Diversity Committee. The Housing Committee hosts seminars throughout the year targeting first time homebuyers, foreclosure prevention, and energy efficiency. Members also organize a number of fundraising efforts. 

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Rodeo Realty 2011 Holiday Party Photos

On Saturday December 17, 2011, the annual holiday party for Rodeo Realty, L.A. Mortgage and Encore Escrow took place at the Universal Sheraton in Universal City, California. More than 700 guests attended the event, which included dinner, drinks and a LOT of dancing. Thank you to everybody who hosted, organized, worked at, and attended the party! Here are some photos from the festivities.

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A Year of Expansion and Record Production for Rodeo Realty

As we enter the last couple weeks of the year, I thought it would be a good time to reflect about 2011 and all that we have accomplished at Rodeo Realty. It’s safe to say it was a big year for the company. We opened four new offices, welcomed a host of new agents, and logged one of the best years in the company’s history in terms of production.

The year started with the opening of the Sunset Strip office at 9200 Sunset Blvd. in West Hollywood. Westside real estate veteran Fred Henry is managing the office, and has brought on a very talented group of agents.


Sunset Strip Office

At the beginning of June, we opened the new Beverly Hills office at 202 N. Canon Drive in the 90210. John Gould is heading up the office and is working with a great crew of new agents and agents from the old Beverly Hills location. A month later, we hosted a grand opening and wine tasting for the new Calabasas office at 23901 Calabasas Road #1050. Paul Stafford manages the office and continues to hire the best agents in the area.

Beverly Hills Office



Calabasas Office

Rodeo then moved the corporate headquarters from Bel Air to 266 N. Beverly Drive in Beverly Hills -the site of the old Beverly Hills office.  Rodeo Realty’s listings, listings sold, sales, sales volume, and income per agent this year were some of the best in the company’s history, said owner and president Syd Leibovitch.

Desiree Zuckerman
“2011 has been a very good buyer’s year, with interest rates and home prices being so low,” said Desiree Zuckerman of the Calabasas office. “These two factors encouraged anyone who was on the fence to jump off of the fence.
Homes that were reasonably priced sold, adds Zuckerman. People looking to up-size may have sold their old property at a lower price, but they were also able to buy low.
Rodeo Realty’s extensive newspaper advertising in the Los Angeles Times and other publications is a big advantage, said Zuckerman.
“Especially in the West Valley, it feels like 75 percent of the For Sale signs have Rodeo Realty’s name on them,” she said. “We have a huge presence here and the name is becoming more and more prestigious.”
Sunny Yi
The past year was even better than 2010 for Sunny Yi of the Northridge and Beverly Hills offices.
“The volume of sales was down, but I ended up working with a lot of move up clients who bought homes in the million dollar and up range,” said Yi, adding a lot of that business came from contacting old clients and taking them out to dinner.
Rodeo Realty’s graphic design, print and mail departments are a hug
e help.
“I couldn’t do it without the help of graphic designer Tim Egan and print shop manager Deborah Runions,” said Yi. “I work with them a lot, and they are amazing!”
Melissa Zee
Melissa Zee of the Sunset Strip office closed more deals in 2011 than she expected.
“I think the market has picked up quite a bit on the Westside, and there are a lot of investors and all cash buyers out there,” said Zee.
Office manager Fred Henry, and Syd Leibovitch always provide plenty of support, she added, and the new Sunset Strip office is in a great location.
“The Sunset Strip office has a great vibe.”
Congratulations to everybody!

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Venice Eco Home by Bridgid Coulter

Interior designer and actor Bridgid Coulter has just completed construction on a newly renovated eco home in Venice, CA. Coulter runs a boutique design studio adjacent to her retail storefront where she carries a signature line of textiles, pillows, eco candles and custom furniture; along with eclectic home accessories in Santa Monica. She did all of the design work on the house.
In addition to her interior design work, Coulter appeared in a number of movies, television shows and theatre in the 1990’s; including Rosewood, Always Outnumbered (with Laurence Fishburne,) A Different World, Family Matters, and Murder She Wrote. Most recently, she will appear in an episode of the new HGTV design show called, “Design Wars” to begin airing December 2011.
She developed the eco house with the support of long term beau, actor Don Cheadle, who was nominated for an Oscar® for his performance in Hotel Rwanda, and has been in a long list of television shows and movies over the years such as Iron Man 2, Traffic, Crash, Oceans 11, Oceans 12 and Oceans 13. Cheadle also serves as UNEP Ambassador for the Environment and is committed to exploring solutions for climate change issues.
The 1,297 square foot, 3 bedroom, 2 bath single-story modern bungalow was originally built in 1953 and has been taken down to stud with responsible debris disposal and recycling methods. The eco renovation and design includes: operational clerestory windows for natural light infusion and air circulation; radiant floor heating; bamboo floors installed with “green” glues; Energy Star gourmet appliances; non VOC interior paints; an eco ethanol fireplace; Greenguard certified countertops, and all built-in cabinetry employs sustainable materials and methods that are FSC certified and do not off-gas.
The roof of the home is pre-piped for solar installation. The professionally landscaped yard includes low water use plants, drip irrigation, recycled concrete walking paths and patios, and raised planters for growing vegetables. The outside of the house uses energy efficient HardiePanel® – a sustainable siding material for buildings.
There will be a reception and discussion at the eco bungalow on Thursday, December 15th from 11 a.m. to 2 p.m.  The event will include live music, vegetarian hors d’oeuvres and wine.  Project designer, Bridgid Coulter will be on hand to answer questions, along with architectural consultants Todd Erlandson & Nori Fukuda, construction advisor Eric Engheben, landscape designer Annie Wright, and Rhonda Payne of Rodeo Realty. The address is 2494 Glencoe Avenue in Venice, California
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Largest Toy Give-Away in the San Fernando Valley

Keyes Automotive Group, Rodeo Realty, Bruce’s Gourmet Catering, Congressman Brad Sherman and Others Partner with Hope of the Valley Rescue Mission to put Smiles on Children’s Faces

On Saturday December 17th, starting at 11:00am, Sun Middle School (7330 Bakman Avenue Sun Valley) will be the epicenter of happy children in the San Fernando Valley at the 5th Annual, Keyes Automotive Group Sponsored Great Christmas Toy Give-Away.

Each child who attends will select the toy of their choosing from one of the over 5,000 toys in the school’s cafeteria that will be converted into Santa’s workshop. The majority of toys have been generously donated by Keyes Automotive Group. A delicious fajita lunch, provided by Bruce’s Catering, will be enjoyed by all guests.

Live music and entertainment will fill the air as children have their picture taken with Santa. Kids will also be able to build their own Ginger Bread House compliments of Syd and Linda Leibovitch and Rodeo Realty.

At last year’s event, nearly 6,000 toys were given away to kids in need. “for many of these children, the toy they receive at our event, is the only toy they will receive for Christmas.” says Hope of the Valley Rescue Mission Director Ken Craft.

If you would like to donate a toy or volunteer for the event contact the Mission at 818.392.0020 or http://www.hopeofthevalley.org/

Hope of the Valley Rescue Mission is a non-profit agency committed to providing Hope, Hot Meals, Housing, Health Services and Healing to the Hungry, Homeless and Hurting in the San Fernando Valley.

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Rodeo Realty Agents on Good Morning America

In late October, we announced that two of Rodeo Realty’s agents were interviewed by Good Morning America, and that the clip was supposed to run a couple days later. The interviews followed a story in the Los Angeles Times titled “Real estate agents are going all out to sell luxury homes.”

The Times story quoted three Rodeo agents including Lisa Sorrentino, Ben Salem and Ron Tanzman. Good Morning America then interviewed Joe Babajian and Ben Salem the next day. The clip didn’t run a couple days later -that’s how the media world works- but it did air on Good Morning America today.

The spot has some great shots of one of Joe Babajian’s listings, includes interviews with Babajian and Salem, and shows Salem taking clients on helicopter tours of high-end neighborhoods. Check it out:

http://gma.yahoo.com/video/househome-26594254/circus-acts-free-botox-lures-home-buyers-27468630.html

Thank you to ABC and Good Morning America for putting together a really fun story. Thanks also to all of the agents who were involved in the media coverage.

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Brian Bloom Buys Zen Home in Encino Area

Actor, writer and voice over artist Brian Bloom has purchased a home for $1,180,000 in the Encino area.Gary Krieger of Ewing & Associates – Sotheby’s International Realty was the listing agent. Pat Phillips of Rodeo Realty’s Encino office represented the buyer.
Among his credits, Bloom played character Brock Pike in “The A-Team” (2010); Agent Baker in “Smokin’ Aces” (2006); and Young Patsy in the 1984 movie “Once Upon a Time in America.” In addition to acting on screen, Bloom provides voice over work for numerous video games and animated television series.

The gated Zen-style retreat sits high on a private knoll. The one-story house, originally built in 1961, has 2,386 square feet of living space, 3 bedrooms, 4 baths, formal living, dining and breakfast rooms, and den. The remodeled kitchen has stone counters, breakfast bar, glass cabinets, garden window and many newer appliances.

A large master suite has a master bath with travertine tile floors, marble counters and shelf, jetted spa tub, frameless glass doors, and custom cabinetry. All of the bathrooms in the home have been remodeled.

The estate is designed for an indoor-outdoor lifestyle. The grounds were developed by a master Japanese landscape architect over a 30-year period. There are mature trees, waterfall, fountain, deck, and black-bottom pool.
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