The Hustle features Rodeo Realty’s Ben Bacal property video

benvid

The real estate industry just got about 1,000,000x cooler, that’s according to online website The Hustle.

By “cooler” they are referring to Rodeo Realty agent Ben Bacal’s 864 Stradella video.

The article is headlined, “This Video Advertising a $48.5m Home Could Be a Sign of Things to Come”. Writer Kendall Baker talks about Bacal’s video changing the real estate industry in a way that no one predicted.

“It feels and looks like a Super Bowl ad, not a modern day replacement for the classifieds,” said Baker.

So amazed by the real estate video—Baker said he decided to reach out to the creative producer that put the video together, Brian Bell.

Bell talks about his partnership with Bacal and how the two have been working together to create incredible high-quality videos.

“We never thought we’d get into filming real estate, but within two weeks, we’d completed two projects for him,” said Bell.

He says the Stradella video took 2.5 weeks, which included 2 full days of shooting.

“Our budget for the shoot was $40k, which included casting, crew, equipment rentals (we rent the top of the line cinema cameras, lenses, and equipment), all drone expenses, and post production,” said Bell.

Bell also tells Baker there are more exciting developments on the horizon.

To read the entire article, click HERE

Want a Smooth Transaction? Michelle Garcia Sandoval of Encore Escrow, Inc. can help you Close Deals!

Want a Smooth Transaction? 

Michelle Garcia Sandoval of Encore Escrow, Inc. can help you Close Deals!

Michelle Garcia-Sandoval facebook

Testimonial for Michelle Garcia Sandoval of Encore Escrow, Inc. Studio City Branch

Candlewood Drive Escrow

Michelle, thank you for another outstanding job. There were some challenges with this transaction.  Nonetheless, you and your staff handled this transaction with your usual professional acumen.

 

Thanks again for a great job.  Looking forward to closing our next transactions.

Neal Adler

Associate Manager, Rodeo Realty

Appreciating the hard work and commitment of our Rodeo Corporate Staff

We love when we receive emails from our agents recognizing the hard work our corporate office puts in everyday! Have a recommendation? Send it our way and let the corporate staff know their hard work everyday is appreciated!RR_Logo_Black_0111

Hi Everyone,

You’re probably all sick and tired of my emails, but I just had to send this one.  I can’t get over the fact that I emailed the package order form on Monday and 4 days later, I’ll have a brochure, property business cards and a website.   I can’t’ begin to fathom how you made change after change to accommodate the concerns of the client so quickly and without complaint.  You worked so well as a team and had wonderful communication skills.  I truly appreciate everything.

 

Warm regards,

 

Debra

 

 

Debra Ziven

 

Rodeo Realty, Inc.

202 N Canon Drive

Beverly Hills, Ca. 90210

Economic Update For The Week Ending April 11, 2014 with Syd Leibovitch

economic update 411This week marked good news on the jobs front. The Labor Department reported that U.S. job openings in February reached their highest level in six years, increasing 299,000 to a seasonally adjusted 4.17 million. The report is one of the indicators being watched by the Fed as they continue to assess the health of the U.S. economy. Another indicator is that the number of people quitting their jobs also rose for the first time in months. This generally indicates confidence in the fact that jobs are more plentiful.

Early consumer sentiment indicators for April are strong. The consumer sentiment gauge from the University of Michigan and Thomson Reuters rose to a preliminary April reading of 82.6 — the highest reading since July — from a final March level of 80.

The Labor Department reported that U.S. wholesale prices rose a seasonally adjusted 0.5% in March. The price of wholesale services jumped 0.7% last month, while the cost of goods were flat. Personal consumption rose 0.6% in March.

It was a rough week in the stock market as numbers continued to fall and many of the once high-flying stocks such as Tesla and Facebook have taken big hits. These stocks, it should be noted, have seen tremendous run ups, and have been trading at outrageous price to earnings ratios. They are” sexy stocks” which often sell at numbers that don’t make financial sense. U.S. stock numbers have also led to a greater instability in markets overseas. The Wall Street Journal reported that hedge funds have also been cutting their overall exposure to stocks in recent weeks. The Dow fell this week to 16,026.75 down  -2.54% from last week’s close of 16,412.71. The Nasdaq closed below 4,000. It dropped to 3,999.73 down -3.1% from last week’s close of 4,127.73 led by a plunge in biotech and high-growth stocks. This was the biggest weekly percentage drop in the Nasdaq since June 2012 and Thursday saw the biggest percentage point drop since August 2011.  The S&P 500 also was lower, ending the week at 1,815.69, down  -2.65% from last week’s 1,865.09.

The Freddie Mac Weekly Primary Mortgage Market Survey showed that the 30-year-fixed rate was back down again to 4.34%, the rate was 4.41% last week.  High balance and jumbo 30 year loans are more like 4.625%.  The 15-year-fixed also dropped to 3.38% from last week’s 3.47%. The jumbo 15 year is about 3.625%.  This represents about a 1/8% drop in rate from last week. A year ago the 30-year fixed was at 3.43% and the 15-year was at 2.65%.

On a very positive note we are seeing an easing in qualifying standards by lenders. When the Qualified Residential Mortgage standards came into effect under the Dodd Frank Financial Reform at the beginning of the year many people feared that loans would be harder to obtain. Today just 4 months later many lenders have made their guidelines more lenient than we have seen since the collapse of sub prime. Some examples are: More lenders offering stated income. Jumbo loans up to $4,000,000 with only 20% down! Some lenders are offering back end ratios of up to 49% on jumbo loans. People with short sales are able to obtain loans after 2 years with some lenders rater than 4 years.This is all good news after 6 years of very stringent lending standards!

The 10 year treasury bond yield ended the week at 2.63% responding to this week’s down stock market. It was 2.80% last Friday and 1.82% a year ago.

The latest National Housing Survey from Fannie Mae shows positive movement. The March survey showed that despite some recent volatility, consumers are feeling positive about the housing market. The share of the March survey respondents who say it is a good time to sell a home jumped four percentage points from February’s level to 38%, up from 26% in March 2013.  Those who thought it was a good time to buy increased one point to 68, two points below responses one year earlier. Although most respondents (54%) felt mortgage rates would increase over the next year, those respondents (52%) felt they could easily get a mortgage.  Those who expect prices to continue to increase over the next 12 months went from 52% in February to 48% while the amount of those expecting prices to stay the same increased by four points to 42%. Survey respondents generally seemed more positive about their financial situation. The amount of those who expect their financial situation to worse dropped to 12% from 21% a year ago and those who say their personal financial situation has improved over the past year is 40%, an all-time survey high. However 58% of respondents feel that the economy is on the wrong track, the same number that felt that way one year ago. Overall 68% of participants said they would buy if they were going to move.

An index from FNC forecasts a 3.7% rise in home prices between March and August for Los Angeles and Orange Counties this year. The home price index is based on non-distressed sales. The index in February was 17.4% higher than last year in Los Angeles and Orange Counties.  FNC forecasts that the index will keep rising throughout the summer at roughly half the pace that it did last year.  According to the director of research at FNC, this is a sign that the market is healthy but not overheating. Homes on average sold in March went for just a little below their list price and the average seller sold their house for 4.5% more than they paid for it.

The only drags on the economy this week were that property tax taxes were due yesterday, and income taxes are due Tuesday. Income tax rates are higher this year as the Bush Tax Cuts have expired for taxpayers with family incomes over  $400,000. Special accelerated depreciation amounts have also expired from the Obama Stimulus Package, and the payroll tax “holiday”  also expired this year. This has left everyone with higher tax rates. Fortunately, the economy is expanding. Consumer confidence is up, as are incomes!

All in all we are very fortunate to be in such a vibrant Real Estate Market! Financing is getting easier to obtain, prices are rising, buyers are motivated to buy, and the number of homes sold is increasing!

Rodeo Realty's Wendy Furth Offers Advice On Selling An Imperfect House

wendyfurthEvery house has someone who will buy it, love it, and treasure it. Some houses however, may have some imperfections that may make them a bit harder to sell. Recently Rodeo Realty Assistant Manager Wendy Furth spoke with reporter Marcie Geffner with her tips for making your house shine. Decluttering is one of the most important things you can do. Wendy advises that if you are not sure where to start, your Realtor can advise you as you go along.

She also recommends small things to make a home seem fresher: “Sometimes it’s as simple as taking down those awful curtains and having a good cleaning crew come in. Cleaning is always a good idea.” Even an inexpensive paint job and commercial-grade carpet can make a positive difference and prevent potential price cuts down the road. 

Check out the full article on HSH.com.

Rodeo Realty Agent Chelsea Robinson Shares Her Experience In Using Facebook In Real Estate

52575_genThe value of Facebook in selling real estate is a strongly argued topic. Some see it as a waste of time, others  are learning how the world’s most popular social network can become a way to increase their personal brand online and attract a new audience as well as communicate with their existing sphere of influence. However Facebook has made a lot of changes lately including shifting their algorithms for business pages and limiting the amount of followers that see posts. Advertising is increasingly necessary to get a viewership on Facebook. 

In a recent article on RISMedia, Rodeo Realty’s Chelsea Robinson described her experience in using Facebook. Chelsea has a Facebook business page, and is a member of the Facebook Agent Directory. She talked about spending money on Facebook advertising and the  value of the network to help show what people are responding to: “If I buy a Facebook ad that has a reach of 500,000 people, it’s slowly building up brand recognition. I can specifically target my key audiences, and they see my name a little more often.”

Chelsea also told RISMedia that she is planning on increasing her Facebook advertising budget because her business is growing. For more on Chelsea’s strategy and how it helps her sellers, check out the article on RISMedia.

 

Rodeo Realty Agent Joe Dunnavant Offers Advice For Newlyweds On MyHotelWedding.com

joedunnavantAs we enter spring buying season there’s another season approaching, wedding season. Many people who get married are often looking to buy a home. Rodeo Realty agent Joe Dunnavant isn’t just a real estate expert, his background as Worldwide Sales Account Director at Four Seasons Hotels and Resorts has given him a unique insight into customer service and he shares this on MyHotelWedding.com, a site devoted to all things wedding. For his first column with the site, Joe delivers 5 tips for newlywed home shoppers. Joe’s tips are both practical (get that pre-approval first) and kind (he urges couples to be gentle with themselves as they go through the home search process. Click here to ready the article on MyHotelWedding.com.

Renewing Your Real Estate License

The “Broker’s Corner” contains information on current issues regarding the Department of Real Estate, National Association of REALTORS, California Association of REALTORS and legislative activity affecting our industry.
By Ken Davis of Rodeo Realty
I would like to address procedures for renewing your real estate license. The DRE provides two methods for renewing your license, whether it be a Salesperson’s or Broker’s license.
The first is sending paper documents by mail. Assuming 3-5 days for the post office to deliver, and 3-5 days for the DRE to log it in and cash your check or charge your credit card, you can expect at least 6-10 days before you have any evidence the DRE has acknowledged your renewal application and accepted your payment.
If you have 2-3 months before your license expires, you probably will not experience the stress of your license expiring on the DRE website. Or maybe you will. The DRE is generally running 45-60 days late in processing mail-in renewals.
If your license expires, the DRE requires your broker to sever you from Rodeo Realty, until proof of renewal is provided. The DRE forbids you from practicing your profession while your license is expired. This is not something any of us want to face.
The second method is “E-Licensing”. You simply file the same information you would have submitted by mail, but you do it on-line. When you complete the on-line form, you fill out a credit card payment authorization and click the submit button.
If you have a broker’s license, you are finished. If you have a salesperson’s license your broker is immediately notified by e-mail that your renewal has been submitted electronically. Your broker logs into the DRE e-licensing page and acknowledges the submission. In a nanosecond, your license expiration date is advanced four years and you and your broker can go on to more important things.
The moral of the story is, if at all possible, please use E-Licensing to renew your license. It will save you stress and make your broker smile!