Rodeo Realty’s Beverly Hills agent Roger Perry weighs in on Playboy mansion

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What is the Playboy mansion worth without Hugh Hefner? That was the question many asked when the $200 million property was first put up for sale in January.

Now, almost three months later, Playboy Enterprises is reportedly exploring a sale as well. According to The Wall Street Journal, the parent company of Playboy magazine could fetch more than $500 million.

Realtor.com says the company could be sold off as a whole or split in separate parts. With the entire Playboy empire possibly put on the selling block, the question now is: What’s the Playboy mansion worth without Playboy?

“If I didn’t have the Playboy prestige, it would probably go for only between $60 million to $65 million,” said Rodeo Realty agent Roger Perry.

Realtor.com reached out to the Beverly Hills agent to hear his thoughts on the mansion.

“Playboy is always going to be attached to this house,” said Perry to Realtor.com. “It still has that cachet.”

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Charley Gallay/Getty Images for Playboy

Senior news editor Clare Trapasso says the mansion’s value will probably fall along with the Playboy brand, especially if the magazine company goes under.

“The name will still withstand, because Playboy has become part of our vocabulary,” Perry said. “But it won’t have the glamour and excitement it did back in its heyday.”

To read the entire Realtor.com article, click HERE

Economic update for the week ending March 26, 2016

la-nyse-photo-20160115Stocks slightly lower this week – Stocks pulled back after five members of The Federal Reserve’s Open Market Committee suggested that the next rate hike could come as early as the April meeting. This was a change to the statements made just a month ago when the economy seemed like it was faltering. Over the last six weeks stocks have rebounded. The 2015 4th quarter U.S GDP has been revised upward twice, auto sales were a record high, and consumer spending was higher than expected. Job gains were especially strong in February after a disappointing January. The general mood of economists has shifted from the economy possibly slowing to the economy is still expanding over the past month, as has The Fed’s outlook, apparently. Speculation of a rate hike coming strengthened the dollar, which has dropped from multi year highs in recent weeks. This is not especially good for manufacturing as a strong dollar makes U.S. goods more expensive. Oil prices retreated a little this week after rising 40% from a 13 year low on February 11 when U.S crude oil hit $26 a barrel. Oil was over $40 a barrel early in the week before dropping back to end the week at $39.46. Low oil prices have hurt energy companies, and energy producing areas where companies have cutback on production and laid off workers. After six weeks of gains stocks retreated a little this week. The Dow Jones Industrial Average closed the week at 17,515.33, down from 17,602.30 last week. The S&P 500 closed the week at 2,035.94, down from 2,049.58 last week. The NASDAQ closed Friday at 4,773.50, down from 4,795.65 last week.

Bond yields almost unchanged for the week – The 10 year U.S. Treasury bond closed Friday yielding 1.91%, slightly higher than 1.88% last week. The 30 year U.S. Treasury bond closed Friday yielding 2.67%, almost unchanged from 2.68% last week. Mortgage rates follow bond yields so we watch bonds carefully.

Mortgage rates -The Freddie Mac Primary Mortgage Survey released on March 24, 2016 showed that average mortgage rates from lenders surveyed for the most popular products were as follows: The 30 year fixed average rate was 3.71%. The 15 year fixed average rate was 2.96% The 5/1 ARM average was was 2.89%.

California existing home sales show mixed results in February – The California Association of Realtors reported that the number of California home sales in February was up 2.6% from January, and 6.4% above last February’s levels. The Los Angeles region showed almost identical increases as the state as a whole. Tempering the report was home prices. The statewide median price fell 4.7% in February from January and year over year the median price was up just 3.8% from last February. Inventory levels which hit record lows of a 3 month supply just a few months ago have increased. The unsold inventory index rose to a 4.6 month supply in February as more homes have hit the market. The unsold inventory index was at a 4.9 month supply last February before edging down as sales increased in the spring.

U.S. Existing home sales fall sharply in February – The National Association of Realtors reported that month over month total existing home sales dropped 7.1% in February. On a positive, home sales were 2.2% higher than last February’s levels. The drop was most significant in the Northeast and Midwest which weighed down the national numbers. Weather was thought to have played a part as a massive snow storm in the east may have slowed sales. Low inventory levels, were also to blame according to the report.

New home sales jump in February – The Commerce Department reported that the number of sales of new homes surged 38.5% in the Western United States. All other regions declined and the country as a whole showed new home sales up 2% in February. Obviously, strong sales here in the west pulled that number positive.

Have a great weekend,

Syd

Rodeo Realty's Beverly Hills agent Michelle Graci helps former NFL All-Pro Tony Gonzalez find $7.1 million Beverly Hills home

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Michelle Graci of Rodeo Realty represented former NFL All-Pro Tony Gonzalez in his recent home purchase.

The retired NFL tight end paid $7.1 million for a Beverly Hills home.

The Traditional-style home comes with a guest house, a swimming pool and a pool house.

The approximately 4,050 sqft. property has five bedrooms and five bathrooms. The 40-year-old’s recent purchase made news in Los Angeles Times.

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Gonzalez played 17 seasons in the NFL for the Kansas City Chiefs and Atlanta Falcons, making 14 Pro Bowl teams.

He was represented by the Beverly Hills agent Graci and another agent.

To read the LA Times article, click HERE
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Rodeo Realty's Woodland Hills agent Dana Frank represents actor Allen Covert in home purchase

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Actor, comedian and producer Allen Covert has purchased a Calabasas home for $2.17 million.

Dana Frank, Woodland Hills agent for Rodeo Realty, represented the buyer.

The two-story Traditional style home was formerly owned by Filipino entertainer Sharon Cuneta. The 6,600 sqft. property has six bedrooms, 5.5 bathrooms, a gym, a chef’s kitchen and a pool and spa with a waterfall feature.

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(Pablo Aguilar / Home Sweet Home Productions | Inset: Twentieth Century Fox)

This is not the first time Frank and Covert have crossed paths. According to Los Angeles Times, Frank was the listing agent for a Tarzana house Covert bought six years ago for $1.46 million.

For more details on the featured Hot Property home, read Los Angeles Times article HERE

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Rodeo Realty's Sherman Oaks agent Ada Livyatan sells $4.3 million home to pro football player

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Ada Livyatan of Rodeo Realty has sold a $4.3 million listing to professional football player Joe Haden.

The defensive back for the Cleveland Browns just purchased a newly built Traditional-style home that contains a world of standout features: disappearing walls of glass, a temperature-controlled wine cellar, a security system with 16 cameras, five A/C units and a 10-seat movie theater.

Los Angeles Times’ Hot Property reported the purchase made by the 26-year-old.

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(Realtor.com | Inset: AP Photo)

The Encino home, which came to market in January, sits on more than half an acre with a saltwater swimming pool, a pool house and a basketball half-court.

The two-time Pro Bowl selection will be spending his off-seasons in the 6,800 sqft. home which includes six bedrooms, 7.5 bathrooms, an office, a media room and a chef’s kitchen that has two dishwashers and four ovens.

Livyatan was the listing agent. Haden was represented by a separate agent.

To read the LA times article, click HERE

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Rodeo Realty’s Beverly Hills agent Terre Steinbeck talks real estate to Patch

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This week Rodeo Realty‘s Beverly Hills agent Terre Steinbeck is featured in Patch. The online site spoke with the real estate agent to get sales advice and tips.

“Always tell the client the absolute truth, even if it hurts,” tells Steinbeck to Patch. “From items that need to be removed for showing to the price of the property, be true and not wishy-washy.”

In a Q&A, Steinbeck tells Patch what she loves about working in the real estate industry.

“My favorite part is the social aspect,” said Steinbeck. “I love this business. I love door-knocking, open houses, caravan day, architecture, meeting all the new people. My closest friends now, I met by their first phone call to me, “can you find me a house or can you sell my house?”

Steinbeck also gives advice to those trying to sell their homes and also to those who are looking for a new home right now.

To read more on what Steinbeck has to say, click HERE

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Rodeo Realty’s Beverly Hills agent Ben Bacal in Curbed LA

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Ben Bacal’s elaborate property short films are attracting a lot of attention.

Curbed Los Angeles has also written an article on the Rodeo Realty Beverly Hills agent and his not so straightforward video tours.

The article first mentions the short film for 6654 Emmet Terrace, which is listed by both Bacal and Rodeo Realty agent Jason Peteler.

“The film gives the house an unusually depressing backstory, but evidently it hasn’t deterred buyers,” said writer Elijah Chiland.

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According to the article, Bacal says he has received several inquiries about the house, including one from singer and songwriter Justin Bieber.

Bacal’s video for his listing, 864 Stradella, is also an attention-grabber.

“The videos have apparently been successful enough that Bacal is now starting a new company called Roofshoot, which will help promote high quality promotional videos from Bacal and other brokers,” said Chiland.

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For more on the Curbed LA article, click HERE

Rodeo Realty ranked #1 in residential brokerage firms

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Rodeo Realty has been recognized as one of the largest residential real estate brokerage firms.

The San Fernando Valley Business Journal released The List 2016 and of more than 20 residential brokerage firms—Rodeo Realty “The Pacesetter” is at the top.

The List is ranked by 2015 Valley-area sales in dollars and includes brokerages that are both franchises of larger real estate companies and independent firms.

According to The List, Rodeo Realty reported more than $3.1 billion in transactions last year in the region.

“It surpassed $5 billion last year companywide,” said The San Fernando Valley Business Journal.

Los Angeles Business Journal also recognized Rodeo Realty as one of the 2016 top residential brokerage firms. Rodeo Realty was named the 2nd largest in Los Angeles County, reporting more than $5 billion in sales last year.

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Rodeo Realty President Syd Leibovitch talks real estate prices to L.A. Weekly

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L.A. Weekly is wondering whether new train lines will bring gentrification to Van Nuys.

The newspaper is raising the question after The Metropolitan Transportation Authority announced its new transit plan on Friday. According to L.A. Weekly, the plan includes a rail tunnel through the Sepulveda Pass, connecting the Valley to the Westside, plus a new transit line along Van Nuys Boulevard, all the way up to Sylmar.

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Empty commercial space on Van Nuys Boulevard/Gene Maddaus

Writer Gene Maddaus spoke to Syd Leibovitch, owner of Rodeo Realty–the Valley’s biggest real estate firm, to see if the plan would cause housing prices to skyrocket in Van Nuys.

“While real estate prices in the rest of L.A. have shot up dramatically in recent years, in the Valley prices are only now reaching their 2007 peak,” said Leibovitch. He said the 405 commute plays a large part in that.

“A new transit line would change prices dramatically,” Leibovitch told L.A. Weekly. “If they drill a tunnel under the Sepulveda Pass, I think the whole Valley would go up. It would be a great thing.

According to the article, it’ll be 2027 before the lines open. Several decisions still have to be made, including on whether the line will be a bus rapid or a train.

To read the entire article, click HERE

Rodeo Realty in Haute Residence article

The biggest names in luxury real estate came together last week for Haute Residence’s third annual Los Angeles Real Estate Summit.

Haute Residence wrote an article on the event and also summarized the summit in a one-minute video — which included Rodeo Realty President Syd Leibovitch and Beverly Hills agent Ben Bacal.

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This year’s summit started with the all-female “Power Women” panel, which included Cindy Ambuehl, Paula Ansara-Wilhem, Sally Forster Jones, Linda May, Jade Mills, and Tami Pardee. The women discussed the impact of gender and digital marketing in today’s real estate market.

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“Power Women” Panel: (from left to right) Cindy Ambuehl, Paula Ansara-Wilhem, Sally Forster Jones, Linda May, Jade Mills, Suzanne Perkins, and Tami Pardee

The second panel, “SoCal Power Broker”, included Stephen Kotler, Myra Nourmand, Kurt Rappaport, Billy Rose, Stan Richman, Frank Symons and Leibovitch.

The article mentions Leibovitch “offering some simple, yet effective advice” at Thursday’s event.

“Do what you’re comfortable with,” Leibovitch stated.

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“SoCal Power Brokers” Panel: (from left to right) Stephen Kotler, Syd Leibovoitch, Myra Nourmand, Kurt Rappaport, Billy Rose, Stan Richman, and Frank Symons

The summit concluded with the “$100 Million Club” panel, which featured Josh and Matt Altman, Ben Bacal of Rodeo Realty, Aaron Kirman, Joyce Rey, Randy Solakian, and Branden and Rayni Williams.

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“$100 Million Club” Panel: (from left to right) Josh Altman, Ben Bacal, Aaron Kirman, Joyce Rey, Randy Solakian, and Branden and Rayni Williams

Seth Semilof, co-founder and publisher of luxury publications Haute Living, Haute Residence, and Haute Time, and Timothy Lappen, Esq., founder and chairman of Luxury Home Group, a real estate legal group, moderated this year’s summit.

To read the entire article on Haute Residence’s third annual Los Angeles Real Estate Summit, click HERE