Trendwatch 2014: Chinese Buyers To Take An Even Greater Role In The Luxury Market

iStock_000024456898LargeThe Chinese buyer is already a huge part of the luxury market but that segment is set to widen in 2014. Recently the Institute of Luxury Home Marketing ran a post predicting that the Chinese buyers will become an even bigger force in the United States. New York and Los Angeles are two of the major markets that the wealthy Chinese buyers are drawn to, partly because these are places they have seen in the media but also because their children are drawn to these areas. The blog post also cited major university towns as a draw for buyers who often look for a condo for their child. The EB-5 program, which provides a green card to those foreign nationals who invest $500,000 to create ten U.S. jobs is a major lure for buyers from China and around the world.

The luxury market in general is embracing the Chinese market strongly. Recently luxury brand conglomerate LVMH Moët Hennessy Louis Vuitton announced that they are have created an education program LVMH Fundamentals in Luxury Retail with the Chinese-American Planning Council (CPC) and Parsons The New School for Design to train qualified Chinese-American candidates for the luxury goods retail market. The program includes classroom education at Parsons and an internship in one of LVMH’s  retail stores and features training in fashion history and understanding consumer trends to retail operations, communications and teamwork skills.

Here at Rodeo Realty we’ve taken steps to communicate more effectively with Chinese buyers including partnering with Caimeiju to offer Chinese luxury property search. We also have agents who have worked extensively with Chinese buyers and understand the unique facets of working with this dynamic group of motivated and educated buyers.

Rodeo Realty Joins Move For Hunger Holiday Food Drive

539714_10151511685868023_81095768_nRodeo Realty, Silverado senior living, and NorthStar Moving® Company, the leading eco-luxury mover in California, have partnered with Move for Hunger to host a holiday food drive to feed hungry children and adults in Los Angeles County. The donations will help feed the 1.6 million people in Los Angeles County that live on incomes that put them at risk of hunger. Forty percent of those in need are children.

The food drive runs through December 20, 2013. Donations are now being accepted at the Calabasas and Los Angeles Silverado locations. Suggested food items include peanut butter, jelly, canned beans, fruit juice, rice, crackers, baby food, canned vegetables, pasta and sauce, soups, salad dressings and all nonperishable items. The donations will benefit the Los Angeles Regional Food Bank. NorthStar Moving will provide the boxes for the donations and pick-up and transport all of the donated items to the food bank.
WHERE: Silverado Calabasas Memory Care Community
25100 Calabasas Rd.
Calabasas, CA 91302
Silverado Beverly Place Memory Care Community
330 N. Hayworth Ave.
Los Angeles, CA 90048
WHEN: November 25, 2013 – December 20, 2013

Rodeo Realty Agent Barbra Stover Lists Dr. Jerry Buss' Home

13-722679_1_2The Playa Del Rey home of Los Angeles legend Dr. Jerry Buss has hit the market for the first time as first reported by the LA Times. Buss was the majority owner of the Los Angeles Lakers and the Lakers won 10 championships during his tenure. He is credited with revitalizing the experience of basketball both locally and around the league.

This one-of-a-kind property was custom built for Buss. It is an Italian Villa with  breathtaking ocean, marina and city views, offers the ultimate indoor/outdoor California living. This magnificent hilltop estate sits on a double lot. 7 bed/11 baths, & a 3-stop elevator. The home features an impressive winding staircase, dramatic & grand living room on second floor that opens to the large terrace overlooking incredible views. There is a gracious rooftop deck with a spa that offers majestic views. Other details include a gourmet kitchen with artistic hand-carved designs and an extra large master suite which includes an enormous lounge & separate living area, walk in closet, dual sinks, spacious shower & sunken bath tub. There is also an elegant wood-paneled library/office and a playful downstairs game room with a bar. Buss’ love for his team can be seen in special custom Laker doors on the property. It is listed for $5.95 million with Barbra Stover of Rodeo Realty. All pictures by Chad Z. King of ABirdsEye.com.

Rodeo Realty Agent Verna Cornelius Sells Producer's Home To Jeremy Sisto

l0de22a42-m0oWe are having an unusually busy real estate season this fall and that includes celebrity sales as well. As Trulia’s Luxe Living blog recently reported, actor Jeremy Sisto recently purchased a home in the Laurel Canyon area of Los Angeles from Hollywood producer Cassian Elwes. Rodeo Realty’s Verna Cornelius represented the seller in the transaction. The modern home is on a large lot with a separate guest house and studio as well as a pool and gardens. The home is in a celeb-friendly neighborhood that also includes Anna Faris and Chris Pratt. Sisto has had a long career in Hollywood playing complex and interesting characters and currently stars in the television show “Suburgatory.”

 

Rodeo Realty Helped Sponsor 1,000 Meals For Hope Of The Valley Rescue Mission

20131127_125217Rodeo Realty agents were hard at work over the Thanksgiving holiday and they weren’t just selling houses (although there was plenty of that as well). Rodeo Realty helped Hope of the Valley Rescue Mission serve over 1,000 Thanksgiving Meals last week! Many of the agents in our Valley offices volunteered their time to help serve and prepare meals.

Agents from the Sunset Strip office were also busy on Thanksgiving, giving of their time and money so that young adults at the Youth Center on Highland could have the joy of a real Thanksgiving dinner.

This time of year can be tough for so many people, Rodeo Realty agents are happy to help out across the Southland with toy drives, clothing drives, donations, and volunteering–it’s all part of being involved in local communities.

Rodeo Realty Agent Jay Geisenheimer Named As A Director Of The Burbank Association of Realtors

Jay and Casanova photo #2 for 2nd biz cardRodeo Realty Equestrian Estates Director Jay Geisenheimer has been named to serve as a director for the Burbank Board of Realtors. She will be  on the Board of Directors for 2014 and 2015 and is being installed at a luncheon on December 5. She has also served on the Legislative Committee and the Education Committee, bringing in  some very good education classes to the association with the help of Rodeo Realty Studio City Manager Wendy Cox.

Rodeo Realty Brentwood Serves Meals At OPCC

20131125_180202_resizedThis time of year we give thanks for what we have and help those with less. It’s a tradition that has resonance for real estate agents who are at work every day in local communities. This week Rodeo Realty Brentwood donated money to feed needy families for a whole week at OPCC, a total of 3,750 meals! They served meals on Monday November 25. OPCC helps their clients rebuild their lives after foreclosure, illness, job loss, and other hardship.