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Rodeo Realty Agent Joe Goldin Quoted In WSJ Article On Candy Cane Lane

MN-AE705_CANDYC_G_20131219142609Have you ever heard the term “Candy Cane Lane” in a listing description? It refers to the streets that go all out with the lights and decor during the Christmas season, turning a neighborhood into a magical, must-visit destination. This year with Christmas light overload even hitting primetime with ABC’s  “Great Christmas Light Flight” it seems that decorations are bigger, bolder, and better than ever. The Wall Street Journal reports that roughly 100 homes on the market in the U.S. promoted their Candy Cane Lane status in listing descriptions in the past three years.

One of the most famous Candy Cane Lanes is in Woodland Hills in a four-street area so popular that it attracts visitors from all over Los Angeles who crank up the Christmas carols and come by to see (and photograph) the famous lights. Earlier this year, Joe Goldin, a real-estate agent at Rodeo Realty in Encino, Calif., sold a Candy Cane Lane property for $700,000. Joe didn’t put Candy Cane Lane in the listing. He didn’t need to. “Everyone knows about it,” he told the WSJ’s Sanette Tanaka.

 

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Rodeo Realty Northridge Shares The Holiday Spirit With Local Families

IMG_1007The holidays are always a busy time and they were extra busy this season at the Rodeo Realty Northridge office which is in the middle of a major renovation. It made for one very rushed December but the generous agents at the Northridge office still found time to continue their work supporting the Hathaway-Sycamores Child and Family Services Adopt A Family Project.  The office has done this for over seven years.

This year they adopted three local families who were displaced as victims of domestic abuse.  Even with the remodeling frenzy, the agents were more generous than ever.  They provided each family a Christmas Tree complete with stand, lights & ornaments and  were able to provide each family many of the items they hoped to receive.  There were gift cards for holiday meals, clothes, games, art supplies, jackets, shoes, household items, gift cards for fast food and more all beautifully wrapped by Rodeo NR elves.  About 30 agents donated gifts, cash, time for shopping and  time to wrap gifts.  The donations totaled in excess of $1,000 – an all-time high! Good work Northridge team!

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Rodeo Realty Beverly Hills Properties Featured On Los Angeles Confidential

9152Janice3This week Los Angeles Confidential featured two Rodeo Realty properties in Beverly Hills, each listed with top Beverly Hills agent Joe Babajian. The first is  the Janice Place home that was once owned by Rihanna. The contemporary home received high marks from LA Confidential for its large windows, rich wood flooring and ” master suite, which boasts an edgy-chic design and a lust-worthy custom closet outfitted with suede ceilings.”

The second is a palatial home on Loma Vista Drive. LA Confidential called attention to the home’s lavish interior with five ensuite bedrooms, seven bathrooms, and two powder rooms. The estate’s grounds also make it particularly worthy including the pool, spa, patio areas and lush yard. Read more at the Los Angeles Confidential website.

 

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Trendwatch 2014: Chinese Buyers To Take An Even Greater Role In The Luxury Market

iStock_000024456898LargeThe Chinese buyer is already a huge part of the luxury market but that segment is set to widen in 2014. Recently the Institute of Luxury Home Marketing ran a post predicting that the Chinese buyers will become an even bigger force in the United States. New York and Los Angeles are two of the major markets that the wealthy Chinese buyers are drawn to, partly because these are places they have seen in the media but also because their children are drawn to these areas. The blog post also cited major university towns as a draw for buyers who often look for a condo for their child. The EB-5 program, which provides a green card to those foreign nationals who invest $500,000 to create ten U.S. jobs is a major lure for buyers from China and around the world.

The luxury market in general is embracing the Chinese market strongly. Recently luxury brand conglomerate LVMH Moët Hennessy Louis Vuitton announced that they are have created an education program LVMH Fundamentals in Luxury Retail with the Chinese-American Planning Council (CPC) and Parsons The New School for Design to train qualified Chinese-American candidates for the luxury goods retail market. The program includes classroom education at Parsons and an internship in one of LVMH’s  retail stores and features training in fashion history and understanding consumer trends to retail operations, communications and teamwork skills.

Here at Rodeo Realty we’ve taken steps to communicate more effectively with Chinese buyers including partnering with Caimeiju to offer Chinese luxury property search. We also have agents who have worked extensively with Chinese buyers and understand the unique facets of working with this dynamic group of motivated and educated buyers.

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Rodeo Realty Joins Move For Hunger Holiday Food Drive

539714_10151511685868023_81095768_nRodeo Realty, Silverado senior living, and NorthStar Moving® Company, the leading eco-luxury mover in California, have partnered with Move for Hunger to host a holiday food drive to feed hungry children and adults in Los Angeles County. The donations will help feed the 1.6 million people in Los Angeles County that live on incomes that put them at risk of hunger. Forty percent of those in need are children.

The food drive runs through December 20, 2013. Donations are now being accepted at the Calabasas and Los Angeles Silverado locations. Suggested food items include peanut butter, jelly, canned beans, fruit juice, rice, crackers, baby food, canned vegetables, pasta and sauce, soups, salad dressings and all nonperishable items. The donations will benefit the Los Angeles Regional Food Bank. NorthStar Moving will provide the boxes for the donations and pick-up and transport all of the donated items to the food bank.
WHERE: Silverado Calabasas Memory Care Community
25100 Calabasas Rd.
Calabasas, CA 91302
Silverado Beverly Place Memory Care Community
330 N. Hayworth Ave.
Los Angeles, CA 90048
WHEN: November 25, 2013 – December 20, 2013

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Rodeo Realty Agent Barbra Stover Lists Dr. Jerry Buss' Home

13-722679_1_2The Playa Del Rey home of Los Angeles legend Dr. Jerry Buss has hit the market for the first time as first reported by the LA Times. Buss was the majority owner of the Los Angeles Lakers and the Lakers won 10 championships during his tenure. He is credited with revitalizing the experience of basketball both locally and around the league.

This one-of-a-kind property was custom built for Buss. It is an Italian Villa with  breathtaking ocean, marina and city views, offers the ultimate indoor/outdoor California living. This magnificent hilltop estate sits on a double lot. 7 bed/11 baths, & a 3-stop elevator. The home features an impressive winding staircase, dramatic & grand living room on second floor that opens to the large terrace overlooking incredible views. There is a gracious rooftop deck with a spa that offers majestic views. Other details include a gourmet kitchen with artistic hand-carved designs and an extra large master suite which includes an enormous lounge & separate living area, walk in closet, dual sinks, spacious shower & sunken bath tub. There is also an elegant wood-paneled library/office and a playful downstairs game room with a bar. Buss’ love for his team can be seen in special custom Laker doors on the property. It is listed for $5.95 million with Barbra Stover of Rodeo Realty. All pictures by Chad Z. King of ABirdsEye.com.

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Rodeo Realty Agent Verna Cornelius Sells Producer's Home To Jeremy Sisto

l0de22a42-m0oWe are having an unusually busy real estate season this fall and that includes celebrity sales as well. As Trulia’s Luxe Living blog recently reported, actor Jeremy Sisto recently purchased a home in the Laurel Canyon area of Los Angeles from Hollywood producer Cassian Elwes. Rodeo Realty’s Verna Cornelius represented the seller in the transaction. The modern home is on a large lot with a separate guest house and studio as well as a pool and gardens. The home is in a celeb-friendly neighborhood that also includes Anna Faris and Chris Pratt. Sisto has had a long career in Hollywood playing complex and interesting characters and currently stars in the television show “Suburgatory.”

 

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