Rodeo Realty Architectural Lecture Series Welcomes Eleanor Schapa

Architectural-Brochure_Page_1Recently noted architectural lecturer Eleanor Schrader Schapa met with Rodeo Realty agents for an inspiring morning full of architectural history and information. While naysayers in other areas may say that Los Angeles lacks culture, the opposite is true especially when it comes to great architecture. The architecture of Los Angeles reflect the city’s role as home to many different cultures. There are two main periods that influence much of architectural style in the area. The first is of course the mission period. Missions were established in Southern California partly to keep others, including Russian fur traders, from making a land grab. The oldest standing house in Los Angeles is the Avila Adobe, built in 1818 and now open as a museum. The classic adobe walls are several feet thick. In 1850 Phineas Banning established the Port of Los Angeles. Like many new arrivals he brought the styles from the East Coast with him. His home, in Wilmington, California, is also now a museum and reflects the Greek Revival style that was popular at the time.

Los Angeles has attracted many different styles of buildings. Although there are some excellent examples of Victorian and Italianate architecture throughout the city, the style doesn’t quite reflect how people in this area prefer to live, in larger open rooms with plenty of light and space. The restrictive nature of Victorian homes and the ornate syle of Beaux Arts led to the response that was the arts and Crafts movement. Arts and Crafts was a return to simplicity, to styles that were considered to be more organic and of the earth. Famed furniture maker Gustave Stickley espoused this view in his magazine, The Craftsman. Sears took the idea of Stickley’s floor plans and designs and sold a variety of kits that contained everything necessary to build the home of your dreams.

The Art Deco period was also a time of the flowering of Los Angeles as the movie industry moved from New Jersey to Los Angeles. This time period saw a variety of styles, in particular the Spanish Revival with red tile roofs and thick adobe walls. Schapa pointed out two very interesting features about these homes. The first is that those red tiles that are often on the roofs of these homes actually get their curved shapes from clay being shaped over the workers’ thighs. The second is that the particularly pointed yet wide arch seen in many of these homes including the Adamson House, is actually not a Gothic arch but is instead a donkey arch, named for a type of arch popular in Mexican architecture that gets its name from the room needed to pass a rider and donkey laden with packages through it.

Although we have a variety of styles here, from the cutesy charms of  English Tudor, French Normandy and Storybook homes to the sleek lines of Streamline Moderne and International style, Southern California is probably most famous for its mid-century moderns. The Case Study homes including the Eames house and the Schulman-photographed Stahl house represented the start of something amazing, a new view of home architecture for the post-war era.  These angular beauties, with their minimalist lines and ample use of glass usher in the era of the Los Angeles lifestyle. Schapa touched upon the popularity of the ranch home as seen at the time both on television and in the pages of Sunset magazine. It was the age of the martini, the wide-bodied American car, the swimming pool, and the nuclear family.

Los Angeles uniquely seems to embrace all styles. As with food, culture, art, and more, we seem to have room enough for all of it. It’s a major part of what makes this such a fascinating place to live and work. Schapa’s lecture reminded all agents not just of the beauty of the homes they see every day but of the rich legacy they represent.

 

 

Rodeo Realty Agents Chosen As Five Star Professionals

480884_505738149473274_297221293_nRodeo Realty agents Craig White, Roger Perry, Lanard Prince, Ben Vayner, Michelle Hirsch, Ron Maman, Blayne Pacelli, Kristina Kaminski, and Stephen Walton were all honored as 2014 Los Angeles Five Star Professionals for their dedication to client service. The list was published in the Los Angeles Magazine March 2014 issue.

Five Star Professional conducts market-specific research to identify reputable and trustworthy service professionals. Research results undergo a thorough regulatory review, and qualifying individuals receive the Five Star award. The research methodology allows no more than 7% of professionals in each category to receive the award. All agents named in the program must receive a qualifying client satisfaction rating as well as meeting multiple other criteria including a favorable regulatory and complaint history review.

Economic Update For The Week Ending March 14, 2014 With Syd Leibovitch

End Of The Year NumbersFor the first time in nearly six years the Los Angeles County jobless rate is below 9%.The county unemployment rate for January was 8.9% the lowest level since November 2008 and a dip below December’s rate of 9.2%.  The state Employment Development Department also reported that the county lost nearly 63,000 jobs between December and January mostly due to post-holiday layoffs in retail. An annual revision resulted in 200,000 more jobs showing up on employer payrolls in the county than previously estimated. In the past 12 months, the county added 91,000 jobs a growth rate of 2.3% with the biggest gains coming in professional and business services, which were up 27,000 jobs, and health care/social assistance, which were up 19,000 jobs. The statewide unemployment rate for January was 8.1% still above the national rate for January of 6.6%. On a national level this week, the number of Americans filing new claims for unemployment benefits unexpectedly fell hitting the lowest level since November.

Stock markets were lower this week as concerns over  a slowdown in China and the tensions between Ukraine and Russia dominate the news. Russia continues to advance into the Crimea and has been threatening to enter other parts of Ukraine despite demands from the West to pull back. The Crimean Peninsula is holding a referendum this weekend on whether or not it should secede from Ukraine and join Russia. Also this week it was reported that U.S. wholesale prices fell for the first time in three months. Consumer sentiment as measured by the University of Michigan and Thomson Reuters  index dropped to 79.9 this month down from a February final level of 81.6. Rising gas prices and larger geopolitical worries are believed to have played a major role. The Dow fell this week to 16,065.67 down -2.52% from last week’s close of 16,452.72. The Nasdaq  was also down this week closing at 4,245.40  down-2.09% from last week’s close of 4,336.22. The S&P 500 ended the week at 1,841.13, down -1.96% from last week’s 1,878.04 close. Markets in Europe and Asia showed much larger drops, average drops were about 5% for the week.

The 10 year treasury note yield rate fell to 2.65% after closing at 2.80% last week. Most of this drop in yield took effect on Thursday and Friday. This has caused mortgage loan interest rates to drop in the last couple of days!

The Freddie Mac Weekly Primary Mortgage Market Survey showed that the 30-year-fixed rate was back up to 4.37%, the rate it was two weeks ago. The rate was 4.28% last week. The 15-year-fixed rose to 3.38% from last week’s 3.32%.   A year ago the 30-year fixed was at 3.63% and the 15-year was at 2.79%. Once again the survey is done in the beginning of the week. Rates are actually lower. We are seeing loans $417,000 and under at the 4,25% level for 30 year terms, and 3.375% for 15 year loans. Jumbo 30 year are closer to 4.5% and 15 year loans are about 3.625%.

The February numbers from DataQuick show that sales for the six-county Southland area dropped to the lowest level for a February in six years however prices continue to rise in many mid-level and high-end areas. A total of 14,027 new and resale houses and condos sold in Los Angeles, Riverside, San Diego, Ventura, San Bernardino and Orange counties last month, down -3.1% from 14,471 in January, and down -12%  from 15,945 sales in February 2013. Since 1988, when DataQuick’s statistics begin, February sales have ranged from a low of 10,777 in 2008 to a high of 26,587 in 2004.Last month’s Southland sales were -20.1% below the average number of sales – 17,560 – for February since 1988. The median price paid for all new and resale houses and condos sold in the six-county region last month was $383,000, up 0.8%  from $380,000 in January and up 19.7% from $320,000 in February 2013. The median sale price has risen on a year-over-year basis for 23 consecutive months. In Los Angeles County alone, the sales volume of 4,595 was down -16.2% from last February’s 5,481. The median price rose 21.7% year over year up to $426,000 from $350,000.

DataQuick also reported that the number of homes sold in the mid and upper ranges continue to rise. The number of homes that sold from $300,000 through $799,999 rose 2.1%  year-over-year, the  number that sold for $500,000 or more increased 12.2%    from one year earlier, while $800,000-plus sales rose 4.9%.In February, 32.6%  of all Southland home sales were for $500,000 or more, up from a revised 32.2 % the month before and up from 24.4 % a year earlier. Foreclosure resales continue to be smaller part of the market, 6.8% of the Southland resale market in February compared with 16.2% a year ago. We continue to see an above-average amount of cash buyers, cash buyers were 30.9% of home sales in February which was down from a record 36.9% last year but still far above the monthly average of 16.4% of all sales.

What we need is more inventory. It seems like there is two types of inventory: drastically overpriced homes that are sitting and well priced homes that are selling quickly with multiple offers! Unfortunately, the number of drastically overpriced homes that have no chance of selling are making the inventory numbers appear to be higher than it is,  but we, on the ground, know that the real inventory of properly priced homes are at very low levels. It’s odd. We have seen a good number of new listings in some areas and very few in others. There is no consistency yet. I would expect new listings to pick up drastically as we head into spring! With more inventory we will see more sales. It is low inventory that is causing lower sales numbers, and driving prices up!

Have a nice weekend!

Rodeo Realty President Syd Leibovitch Quoted In The Los Angeles Times Discussing The Spring Real Estate Market

House sold signThere has been a lot of conversation lately about what the housing market will look like this spring. After a year of emphatic recovery in 2013 in which prices saw double-digit increases in the Los Angeles area, there is some concern that this spring’s season will be less robust. Recent numbers from DataQuick show that prices in February were mostly flat and sales fell. However winter is traditionally a slow month for housing sales but year-over-year data has been low.

For their article on the current state of the market, the Los Angeles Times turned to Rodeo Realty President Syd Leibovitch to get his take on local real estate. He told the Times that he predicts a busy spring, especially as inventory concerns start to ease around the Southland. Syd predicts a busy spring noting that more homes have come on the market and some are selling well above asking price, noting that the demand influx is starting and ” it seems to be starting big time.”

As California’s economy and unemployment situation continues to improve it will likely also boost the housing market. For the complete story, please visit the LA Times website.

Rodeo Realty In The News

Rodeo Realty agents and their properties are frequently featured in some of the top publications in the area and around the globe. Below is a sampling of recent press:

 Agent Mentions:

Jay Stewart Samilin was quoted in the LA Times on a story about how student loan debt is impacting young buyers.

Wendy Furth was quoted on HSH.com giving her tips for how to tsell an imperfect house.

Ron Tanzman was profiled in the Wall Street Journal as part of a story regarding luxury home owners renting part of their homes out.

Chelsea Robinson was featured in RISMedia discussing her experiences using Facebook for advertising.

Jon Lichterman and his Craftsman listing were included in an article on curb appeal for Craftsman homes.

Ben Salem was quoted by Reuters on the value of outdoor patios.

Syd Leibovitch was quoted in the Los Angeles Times on the spring buying season.

Carol Wolfe was featured in Ventura Blvd. magazine.

Joe Goldin was quoted about homes on Candy Cane Lane.

Joe Babajian, Josh Flagg, and Peter Maurice were included in the list of top 25 agents in Los Angeles as listed by The Hollywood Reporter.

Josh Flagg gave OK! TV a tour of his home.

Nikki Hochstein was quoted in the LA Times in an article on the rise in Silicon Beach housing prices.

Natalie Alchadeff was quoted in the Virginian-Pilot about the sometimes confusing world of real estate lingo.

Carmen Mormino was featured in The Acorn for his real estate sales in Westlake Village.

Sam Kwasman was quoted in the LA Daily News on the decision to return North Hills West to Granada Hills.

Josh Flagg was interviewed by The Real Deal on selling real estate in Los Angeles.

Peter Maurice and Josh Flagg were quoted in The Hollywood Reporter in a story on L.A.’s hottest neighborhoods.

Rodeo Realty won the award for Best Brand Integration at the LuxuryRealEstate.com Awards for 2013.

Steven Bijan Mesbah was quoted in the Reno Gazette-Journal regarding his work with Vegas developer, Siegel Group.

Mona Cohen was featured in the October/November issue of Brentwood Focus magazine.

Ron Tanzman was quoted in the LA Times on the government shutdown’s effect on the real estate market.

The sale of Josh Flagg’s condo was featured as an LA Times Hot Property.

Josh Flagg was profiled in Haute Living magazine discussing his favorite places in Los Angeles.

Rodeo Realty’s purchase of the former Palisades Post building was mentioned in the Palisades Post.

Tai Savet was honored for his work with the Rock Life group to help fight bullying in schools–The Acorn

Rodeo Realty’s Josh Flagg appeared on ABC News to discuss a new trend in luxury real estate, lavish real estate videos.

Agent Ken Marker was featured on the VH1 program “Marrying The Game” showing a house to Tiffney and “The Game.”

How To Win A Bidding War–Wall Street Journal

Home Price Rebound Has the Look of a Boom–LA Times

Americans Gambling On Rates With Most ARMs Since 2008–Businessweek

 

Properties In The News:

Barbra Stover’s sale of the Dr. Jerry Buss house was covered by the Los Angeles Times, Realtor.com, and other outlets.

Ben Salem’s sale of Joe Hahn’s Brentwood home was featured by the Los Angeles Times Hot Property section.

Forbes named 9380 Sierra Mar one of its top luxury spec homes for 2014.

LA Confidential featured Nanette Marchand’s Newport Beach listing.

The LA Times noted the sale of Anjelica Huston’s Venice home. Mary Kay Nibley was one of the listing agents.

Hooked on Houses featured Joe Babajian’s listing at 616 N Foothill.

Curbed LA featured a rustic charmer listed in Sherman Oaks by Jesse James Johnson.

Pete Rose’s Sherman Oaks home was featured by TopTenRealEstateDeals.com.

A Buff & Hensman architectural home listed by John Galich and Dan Schott was featured by Curbed LA and on Curbed National.

Peter Maurice was the buyer’s agent for a home sold by Venus Williams, as reported by the LA Times.

Joe Babajian’s listing of Villa Fiona was covered by NBC News and Zillow as well as HGTV’s Front Door.

A John Byers design in Santa Monica listed by Wendy Kirshner was featured in Curbed LA.

Tom Otero’s rental of Adam Carolla’s home was featured by Trulia.

Ben Bacal’s listing on Sierra Mar was covered by Curbed LA and Pricey Pads.

Two properties listed by Orit Maimon and Joe Babajian were featured in a story on romantic homes in the LA Confidential blog.

John Galich and Dan Schott’s listing of a home formerly owned by Ellen DeGeneres was mentioned by the Los Angeles Times.

Peter Maurice and Tregg Rustad’s listing of the George Duke estate was covered by the LA Times.

Megan Ellison’s purchase in the  Hollywood Hills in which Ben Bacal was the buyer’s agent was featured in the LA Times, Curbed LA,  Zillow, Realtor.com, Haute Residence,  and the Real Estalker.

Pete Rose’s home, listed by Gloria Hicks, was featured in the LA Confidential’s list of celebrity homes.

A property sold by Lilach Basson was the third most searched property on Redfin in 2013.

917 Loma Vista and 9152 Janice Place were featured by LA Confidential.

Jennifer Winchell’s Mulholland listing was chosen as a house of the day by Curbed and featured in Details.

Barbra Stover’s listing of the Jerry Buss estate was covered by the Los Angeles Times and Realtor.com.

An architectural home in Venice was recently featured by the Zillow blog.

Verna Cornelius was the listing agent for the sale of producer Cassian Elwes’ home to Jeremy Sisto as reported by the Trulia Luxe Living blog.

Tai Savet’s rental of Omarion’s Studio City home was mentioned by the realtor.com blog.

Karina Smirnoff’s purchase was covered in the LA Times.

Barbra Stover’s sale of Downtown Julie Brown’s house was covered by the Redfin blog.

Ben Bacal’s sale of Megan Ellison’s properties in the Bird Streets was covered in the LA Times Hot Property section.

Joe Babajian and Judy Cycon’s sale of Kent Kresa’s home was featured as an LA Times Hot Property.

Jayceon “Game” Taylor’s listing in Glendale was featured as an LA Times Hot Property.

Pete Rose’s listing in Sherman Oaks was featured as an LA Times Hot Property and in Philadelphia Magazine.

Mark Mothersbaugh’s purchase of retail space in Chinatown was noted in the LA Times Hot Property section.

The sale of Jenna Fischer’s home was featured as an LA Times Hot Property.

An equestrian paradise in Agoura was chosen as the Home of the Day–Curbed.com

Mischa Barton’s Beverly Hills home–Redfin blog and Realtor.com and Zillow.com.

Downtown Julie Brown’s Marina Del Rey home–Huffington Post and PopSugar.com

Anton Yelchin Sells Family Home In Tarzana–LA Times and Realtor.com

Beverly Hill’s Priciest Homes: 1146 Tower Road–Beverly Hills Patch

Wayne Brady Buys In Pacific Palisades–LA Times and Realtor.com

Mar Vista Fixer Sells For Over $1 Million–Curbed LA

Marina Del Rey’s Priciest Homes: 5003 Roma Court–Marina Del Rey Patch

A Sherman Oaks home belonging to Brad Turell, an executive vice president at Paradigm and was featured in the LA Times Hot Property section  and as a home of the day in the Wall Street Journal.

Brandon and Leah Jenner Buy in Malibu–Trulia Luxe Living

Buff & Hensman Back on the Market--Curbed LA

Designer House in Marina Del Rey–Curbed LA

The Ford Estate–Architectural Digest

The Ford Estate–LA Times

The Ford Estate–Hooked On Houses

The Ford Estate: Home of the Day–Wall Street Journal

Michael Lehrer-Designed Townhouse–Curbed LA

The Estate of Carlos Spiga–Woodland Hills Patch

Joe Hahn of Linkin Park lists in Los Angeles–LA Times

 

 

 

Rodeo Realty Agent Eydie Herrera Appointed to SRAR Governmental Affairs Committee

EydieHerreraRodeo Realty is pleased to announce that REALTOR®, Eydie Herrera has been appointed by the Southland Regional Association of Realtors, Inc. (SRAR) as a Committee Member to the Governmental Affairs Committee (GAF) for a second term.

A REALTOR®since 1995, Eydie has experience in working with government officials both professionally and personally. She previously worked for the Navy’s Center for Asymmetric Warfare (CAW), and served as a liaison for the Center with high ranking military officials, local and congressional representatives. She also represented her community with a number of issues related to business growth and quality of life issues for residents. She tackled issues such as; cell tower placement, safety and security issues and was key to the development of policies that would protect the community when Walmart made a request to expand their liquor department.

In her role serving on the Governmental Affairs Committee she will have input on legislative matters, environmental and community issues that are of concern to property owners and REALTORS® with primary emphasis on local issues.

The general purpose of the GA Committee is to take positions and offer input on legislative matters, along with environmental and community issues that are of concern to property owners and REALTORS® with primary emphasis on local issues; to develop and maintain close relationships with legislators representing the San Fernando and Santa Clarita Valleys through frequent meetings and correspondences.

Eydie said, “There is a much larger group of appointees this year than in previous years.” “The GAF has a plan to increase the communication between REALTORS®and the community and to be instrumental in providing a ‘grass roots’ effect on legislative issues that we champion.”

Eydie looks forward to expanding her ability to serve her community and can be reached at 818-486-6451 or re@remadeasy.com.

Rodeo Realty President Syd Leibovitch Completes Visits With Top European Agents

Syd with Prestige Real EstateReal estate is in many ways a universal language and luxury real estate even more so. Rodeo Realty President Syd Leibovitch spent the last week in Europe, meeting with directors of some of the top real estate agencies in both Paris and Vienna. It was important to Syd to connect with these influential leaders face-to-face. Often we talk to people online, through email, or over the phone but there is still nothing like a meeting in person, preferably over a good meal, to create a real working relationship. 

In Paris, in a meeting arranged by Prestige MLS, Syd met with Hugues de la Morandiere of Agence Varenne, Richard Bellanger of Haussman Prestige, Joseph Arida of Odgamm Prime Realty, and Thierry Tocaier of Ternes Elysees Immobilier. In Vienna, Syd met with Thilo Boerner of Boerner.at and other Viennese agents.

The meetings paved the way for future collaborations between Rodeo Realty and leading international agents. We can’t wait to welcome members of Prestige MLS when they visit Los Angeles for a tour of luxury real estate in May.

Luxury Videos Sell Rodeo Realty Properties

carraraplLast summer Rodeo Realty agent Josh Flagg appeared on ABC to discuss the trend of luxury real estate videos used to sell properties. Since then the creation of these videos has only increased and Rodeo Realty agents have created some lavish movie-style videos highlighting not just the beauty of the properties but also the lifestyle that the home creates. The results have been extraordinary. A few of our recent favorites:

Recently Rodeo Realty agent Ben Salem had a on the market for a while and it had a few offers but the pictures didn’t tell the whole story. He shot a lifestyle video that showed the home’s hiking trails, garden, and more. He had another brokers open and was flooded with brokers who said their clients had seen the video. He’s now fielding multiple offers. Now he’s sold on lifestyle videos to sell luxury homes!

Rodeo Realty agent Jennifer Winchell has also used video to showcase the views and pool at her listing at 7080 Mulholland Dr. The video brings attention to some of the home’s more extraordinary features including the custom LED lighting and the wall of water at the entrance. The video also allows the viewer to see what the home looks like in different types of light, showing both the glittering city lights as well as the peace of a tranquil sunset.

Most recently listed from Rodeo Realty agent Ben Bacal is 9380 Sierra Mar, a trophy home in the Bird Streets. This home caught media attention and received press mentions, not just for the beauty of the home but for the marketing materials. The luxurious infinity pool which is only enhanced by the addition of a lovely bathing beauty taking in the view.

These luxury properties are just a few examples of the innovative new ways properties are being marketed at Rodeo Realty.

Sherman Oaks Office Is The Latest Rodeo Realty Renovation

photoRodeo Realty has been on a renovation journey, always innovating to keep pace with changing times. It began last summer when Rodeo Realty moved corporate headquarters to a new state-of-the-art facility on Wilshire Blvd. in Beverly Hills. The new space represented an opportunity to start from scratch and create a new design that better reflected a boutique luxury real estate firm.

The design was such a success that it is now being adapted to other offices. At the end of last year Rodeo Realty Northridge was remodeled and now the Sherman Oaks office is the latest to receive a new look. The process began in late January and is now complete. Agents have a new fully modernized home base that offers not only a great place to work but a place to bring clients.  “Sherman Oaks looks fantastic!” says manager Jason Katzman.  “We now have a modern look with a high tech design.”

Newest House of Cards Star Has Rodeo Realty Connection

MV5BMTk4MDcyNzM0MV5BMl5BanBnXkFtZTgwMTg4MTAyMTE@._V1_SX214_CR0,0,214,317_Many people across the country spent Presidents Day weekend (and Valentine’s Day) glued to their televisions binge-watching House of Cards. The whole second season of the popular series was released on Netflix on February 14, prompting many people to skip the hearts and flowers and stay in for the machinations of the Underwoods instead. Early reports indicate that the Netflix saw a huge bump in viewing associated with the show.

At Rodeo Realty we were particularly interested to watch to see Mozhan Marnò who plays Ayla Sayyad, the tenacious journalist for the Washington Telegraph determined to get to the bottom of the Underwood secrets. Mozhan is the daughter of Rodeo Realty’s own Sophie Dabestani. Her daughter has appeared on many TV series before but there’s something special about appearing on a program that had everyone glued to their televisions all weekend long. Congrats to Sophie and Mozhan!